EPISODE · Aug 16, 2017

第405回なぜ「うまい棒」は海外で勝負できないのか

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

森辺一樹が感じる、"気になる会社"のシリーズ2社目ですが、昭和35年創業の株式会社やおきんをピックアップします。やおきんは「うまい棒」で有名な中小企業。このようなキラーコンテンツを持つ企業は「日本の宝」であり、海外で成功するべきだと森辺は言います。しかし、中小企業が海外で勝負する際にはどうしても「輸出」になってしまうのですが、その辺りの問題点や「グローバルビジネス」をするための対応について解説します。 global_vol405.mp3

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第405回なぜ「うまい棒」は海外で勝負できないのか

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