EPISODE · Oct 29, 2017

第424回世界のBOPビジネスの現状と様々な事例について

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

今回は、9月末から催行された「米倉誠一郎と行くビジネス新大陸南アフリカツアー2017」でお会いしたタシミア・イシュマル氏について話を展開していきます。タシミア氏は、世界で40億人いると言われるBOP（Base Of Pyramid）向けビジネス研究の第一人者で、南アフリカのプレトリア大学のビジネススクール（GIBS）で教鞭をとっていらっしゃいます。タシミア氏がどのような人で、どのような事例が聴けたのか、森辺一樹が解説してまいります。 global_vol424.mp3

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第424回世界のBOPビジネスの現状と様々な事例について

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