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第434回 『輸出型のチャネルビジネス』にどう対応すべきか

EPISODE · Dec 11, 2017

第434回 『輸出型のチャネルビジネス』にどう対応すべきか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回に続きマーケティング研究協会でのセミナーで、森辺に対して頂戴した質問や感想をご紹介します。まず大きかったのは「輸出型の輸出ビジネスが悪いという発想がなく、森辺さんが提唱する『輸出型のチャネルビジネス』という概念はハッとさせられたが、どう対応したらいいのか」という質問です。それから、「参入戦略を作る際の間違いに気づかされた」という感想もよくいただきました。それぞれどういうことなのか、詳しく解説します。 global_vol434.mp3

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第434回 『輸出型のチャネルビジネス』にどう対応すべきか

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