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第458回 日本企業の事業部間で横串が刺さらないのはなぜか

EPISODE · Mar 11, 2018

第458回 日本企業の事業部間で横串が刺さらないのはなぜか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回、日本企業がアジア展開の際に小売りへ交渉力を持てない根本的な問題として「事業部の力が強すぎる」という点を挙げました。さらに、外資系が上手くいく仕組みとして「事業部間で横串を刺している」ということをお伝えしました。今回はより具体的に、日本企業の事業部間で横串が刺さらない理由は何なのか、外資系企業はなぜ事業部間で横串を刺せる体制になっているのか、などについて深掘りしながら言及してまいります。 global_vol458.mp3

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第458回 日本企業の事業部間で横串が刺さらないのはなぜか

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