第480回 マーケティングの基本プロセスは順序よく進めるべき?

EPISODE · May 30, 2018

第480回 マーケティングの基本プロセスは順序よく進めるべき?

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

先日のセミナーでいただいた質問への回答を、こちらでも共有させていただきます。質問は「マーケティングの基本プロセスに順序はあるのか?」というもの。基本プロセスには、R(Research)、STP(Segmentation・Targeting・positioning)、MM(Marketing Mix)などがありますが、これはそのまま順序よく実施すべきものなのか、森辺一樹の回答をお伝えします。また、マクロ環境分析やミクロ環境分析、SWOT分析についても解説していきます。 global_vol480.mp3

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第480回 マーケティングの基本プロセスは順序よく進めるべき?

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