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Die 6 Stellhebel zum Solution Geschäftsmodell - Salestegy 02 (#213)

EPISODE · Apr 10, 2023 · 31 MIN

Die 6 Stellhebel zum Solution Geschäftsmodell - Salestegy 02 (#213)

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Wer in Märkten überleben möchte, die unter starkem Kostendruck stehen, muss in den Lösungsverkauf. Im heutigen Podcast erkärt Jan Wieseke wie hier Mitarbeiterkompetenzen, Vertriebsvergütung, Führungsansätze, Leadmanagement, Vertriebsstruktur und der Verkaufsansatz ineinander greifen müssen. Michael Stiller hat an der RWTH Aachen am Lehrstuhl für Unternehmenspolitik und Marketing promoviert. Nach Stationen in der Beratung (u.a. Marketing Partners, Simon Kucher) ist er Gründer und Geschäftsführer der Marketing- und Vertriebs-Beratung effektweit und Autor des renommierten Blogs DenkBar. Michael Stiller lebt und arbeitet in Köln.

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Die 6 Stellhebel zum Solution Geschäftsmodell - Salestegy 02 (#213)

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