Discipling Digital Natives: Lucas Pegoraro on Gen Z, Social Media, and the Gospel

How can we inspire and disciple Generation Z in a world saturated by social media and secular narratives? In this episode of the Lausanne Movement Podcast, Lucas Pegoraro, a pastor and ministry leader from São Paulo, Brazil, shares how his passion for graphic design and theology led to co-founding a social media ministry reaching tens of thousands of GenZ’s with the gospel. He discusses the cultural challenges Gen Z faces, the role of social media in shaping their worldview, and how the church can engage them effectively. Main Points: Digital Ministry in Action: Lucas explains how his platform, Efeito Prisma, brings biblical truth to a secularized youth culture, focusing on integrating faith into everyday life. Answering Gen Z’s Big Questions: From identity to purpose, Gen Z is searching for meaning. Lucas shares how the gospel provides the answers they seek. The Role of Social Media in Discipleship: Discover how Lucas and his team use Instagram to disciple young Christians, helping them live out their faith in a digital Babylon. Cultural Engagement: Lucas highlights the importance of addressing contemporary culture through a biblical lens and speaks on how Christian leaders can meet youth where they are. Excellence in Ministry: Lucas emphasizes the need for beauty and excellence in Christian content creation, drawing inspiration from leaders like Tim Keller and Francis Schaeffer. If you enjoyed this episode, be sure to subscribe to the Lausanne Movement Podcast, leave a review, and follow us on social media for more inspiring content. You can also visit our website for additional resources on global mission and discipleship. Links & Resources: Efeito Prisma on Instagram: @efeito_prisma Lucas Pegorraro on Instagram: @lucas.pegoraro Recommended Books: Steal Like an Artist by Austin Kleon - https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253 Show your Work by Austin Kleon - https://www.amazon.co.za/Show-Your-Work-Creativity-Discovered/dp/076117897X You Are What You Love by James K.A. Smith - https://www.amazon.co.za/You-Are-What-Love-Spiritual/dp/158743380X Tim Keller's insights on culture and faith: Redeemer City to City Guest Bio: Lucas Pegoraro, 29, was born in São Paulo, Brazil, and holds degrees in Graphic Design and Theology. He works in digital ministry, helping to create Christian resources to support people in their faith across various platforms. In Brazil, he serves as the coordinator for BibleProject Portuguese. He is also the co-founder of Efeito Prisma, a Christian organization dedicated to fostering dialogue between faith and culture, equipping believers to live out their faith in everyday life. Additionally, he serves as the Youth and Young Adults Pastor at his local church, Vertical Vineyard.