Distinction & unique selling proposition

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"?How does Nordstrom sell the same shoes more uniquely? How does Southwest use the same planes more compellingly? All this and more -- in just five minutes -- in this podcast from bestselling author and Hall of Fame speaker, Scott McKain!