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DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)

EPISODE · Dec 2, 2025 · 45 MIN

DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------In this Wiser Loyalty episode we speak with Shivaji Choudhary, Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards. He talks about 'the DLF way' and how his team is combining experience and experimentation to create delight at their destination malls.DLF is a 78 year old real-estate development, management and investment services firm in India. It is the largest publicly listed real estate company in India with residential, commercial and retail properties across 15 states and 24 cities.This conversation is an intriguing look at how human and digital program delivery is coming together to create experiences that elevate the ideology of loyalty and move it beyond the programmatic in some very novel ways.Hosted by Aaron DauphineeShow notes:1) Shivaji Choudhary2) DLF Mall Rewards3) DLF4) Book Recommendation: Barking Up the Wrong Tree

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DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)

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