Drunk On Social The Symposium- This Is How You Should Use TikTok, With Austin Armstrong- EP 37

This Is How You Should Use TikTok, With Austin Armstrong You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same. Episode Highlights: Who are you trying to reach? What are the emotional points that are going to cause them to want to reach out to you in the first place? Austin explains an example of how he structures a TikTok video to get more backlinks to a website and how it qualifies the audience. Socialty Pro starts with defining a buyer persona and then does competitor research, hashtag research, trending video and keyword research across the web. Opening hook, providing value, and call to action are the three main aspects of planning video content.  For real estate agents, Austin explains defining buckets of content and then following the three step approach. Next, build up social proof based on the videos that perform really well.  Tristan asks, “For Socialty Pro, What are some of the best examples of tactics that have worked for clients that went through the roof? Narcissist or Self Promoter? If you market yourself aren’t you a self promoter? For a realtor, how do they differentiate themselves from each other on TikTok or any Social Media strategy? What specific content does really well in the Real Estate space? Jeff briefly reviews a geo-targeted playlist and how it is a lot simpler than a lot of people realize; It is probably under-utilized on TikTok. How do you utilize the video strategy across Facebook, TikTok, YouTube, etc.? Have you heard of Snaptick.app? Austin explains how to leverage it.  Does removing a watermark really matter? Isn’t that helping the social platform out to leave it on? What about Pinterest? Is it worth it? Where does it fit into the strategy?  Don’t underestimate thousands of people seeing your face. That is psychological brand recognition that is going to stack upon everything. How exactly do impressions work on Pinterest? Who are some good people to follow to learn from and watch? When it comes to YouTube, how do you grow it? How do you use the SEO strategy? How do you train the algorithm to understand who you’re trying to reach? What are your goals for videos per day?  Is it enough? Austin explains when you’re getting started how to figure out what works.  Jeff shares how he saved himself a lot of time creating TikTok content.  Austin shares his story about his Dark Horse marketing award from Video Marketing World in Dallas, TX. Stay Tuned- an entire TikTok event will be happening via Drunk on Social - January 25th! Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Austin Armstrong from SEO & TikTok Marketing Agency  | https://www.tiktok.com/@socialtypro SnapTik.app - https://snaptik.app/en Joshua Moore - GingerMarketer  | https://www.tiktok.com/@gingermarketer Rachel Pedersen | https://www.tiktok.com/@themrspedersen Video Marketing World Conference | https://www.videomarketing.world/dark-horse-accelerator Megan Gersch- Web Design + Branding Expert  |https://www.tiktok.com/@megangersch?