E009 - Transparency: Why it Matters for Purpose Driven Businesses with Caroline McKenna

  In a world rocked regularly by scandals transparency is increasingly important if you want to build trust and loyalty with your customers, followers and stakeholders. In this episode I interview Caroline McKenna from Social HQ on the topic of Transparency: Why it matters for purpose driven businesses and enterprises who want to attract loyal customers or followers.    During our discussion Caroline shares: - Why transparency is becoming increasingly important for all purpose driven enterprises - What transparency means from a business and cause - Six pieces of information to consider sharing with your customers and followers - What we can learn from charities and other businesses who are doing this well   About Caroline: Caroline is an award winning charity and social enterprise educator who is on a mission to ‘create charitable organisations that people trust to do the right thing’ with a particular focus of encouraging transparency to attract loyal supporters. Caroline is the CEO of Dundee International Women’s Centre and Founder of Social Good HQ a membership organisation offering courses, live training and support for leaders and trustees of charities and social enterprises.   Caroline's Links: Website - https://socialgoodhq.com/ Twitter - https://twitter.com/socialgoodhq Facebook - https://www.facebook.com/socialgoodhq/   Give-to-Profit Resources: Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017