The Give to Profit Podcast

New software apps are making it easier for individuals and businesses to donate to charities and to know the difference their donations are making.   In this episode I interview the founder of one of these companies, Iskren Kulev from Kindlink, It was lovely to hear his passion and desire to make it easier for businesses to provide more support to charities.   During our conversation we discuss: How charitable giving can be a reflection of what a business stands for Viktor E. Frankl’s book Mans Search for Meaning which gives great insights into how to connect to your purpose and a cause greater than yourself.  The role technology is playing in the development of business giving. How Kindlink connects businesses with charities so each party can clearly see the good they are doing in the world, and can easily share this with others. The different needs of SMEs versus large corporates when it comes to measuring and demonstrating impact.     About Iskren:     Iskren's career starts within the financial services at an online payment provider - Paysafe Group and continues through the mPOS space with one of the hottest FinTech start-ups in the UK - iZettle.     With this experience and an MBA from one of the top 5 UK business schools, he is now one of the founders of KindLink - the social network with purpose.     Iskren's Links:   Website Facebook LinkedIn Twitter     Give-to-Profit Resources:     Give-to-Profit Website Community Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook     Follow Alisoun Mackenzie:     Website TEDx talk Facebook Twitter LinkedIn Heartatude Book       © Alisoun Mackenzie 2018  

  Bruce Walker, Co-Founder of Future X, has been Redefining the Role of Business since embarking upon his entrepreneurial journey while at school.   Tune in to discover how we can all learn from the innovation and innocence youth plus how purpose can play a strategic role in the growth of a business.    During our conversations we discuss:   How values and purpose can form a core part of business strategy. The natural qualities of a entrepreneur. The momentum and results you can get when you ask for help. When you have a message others will buy into people start opening doors for you.  The increasing need for business transparency and collaboration.   About Bruce:   FutureX is on a mission to redefine the role of business.   In 2011 Bruce started his first business, WeAreTheFuture aged 17 from a high school classroom in Scotland, with a mission to inspire and connect entrepreneurs from around the world.   Over five years they worked with over 5,000 entrepreneurs delivering global summits and programmes in Edinburgh, London, Berlin, San Francisco, Chicago, Los Angeles, Abu Dhabi, Hong Kong and Shenzhen, partnering with global brands.   In 2017, aged 23 Bruce co-founded FutureX with a mission to redefine the role of business.   FutureX are working with purpose driven entrepreneurs, corporates and governments to create scaleable and profitable businesses, that make values and purpose a core part of their growth strategy.     Bruces's Links:     Name of Business: FutureX Start Up Summit Website LinkedIn Twitter Instagram       Give-to-Profit Resources:     Give-to-Profit Website Community Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook     Follow Alisoun Mackenzie:     Website TEDx talk Facebook Twitter LinkedIn Heartatude Book       © Alisoun Mackenzie 2018

  Technology is making it easier for small businesses to embed fundraising and activities into every day business activities.   In this episode I interview Danny Witter from Work for Good that makes it easy and compelling for small businesses to give to causes.   During our conversation Danny shares:   Examples of how small businesses are introducing giving into their business and sharing their giving stories How the Work for Good App helps small businesses overcome practical impediments to supporting causes (e.g. automating the creation of cause marketing agreements) and enables businesses to tell their giving story more easily The mission drift between businesses wanting to do good versus other business priorities How embedding charitable giving and talking about it enables businesses to have more impact The benefits of incorporating a giving pledge into your business from day one It's never to early to give, no amount is too small to give...   About Danny:   Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients.   He was also Chair of the UK Corporate Citizenship Committee.   His non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, Shape History and Ivy House Learning.   Danny's Links:   Website: https://workforgood.co.uk   LinkedIn: https://www.linkedin.com/company/10519500   Twitter: https://twitter.com/workfor_good   Facebook: https://www.facebook.com/WorkForGoodUK   Instagram: https://www.instagram.com/workforgooduk/   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Community - https://www.heartabiz.com/p/Give-to-Profit-Community Give-to-Profit Fundraising Challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/     Follow Alisoun Mackenzie   Website - https://www.alisoun.com TEDx talk - https://www.youtube.com/watch?v=aPX2msa-p3c Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude     © Alisoun Mackenzie 2018  

Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business.   In this podcast episode I share:    Why it's important for businesses of all sizes to stand for something 5 steps for becoming known as a brand that cares How to get clear on what your business stands for and define your social impact statement The importance of taking visible action aligned to what you say you stand for How the UN Global Goals can be a good framework to help with this   Give-to-Profit Resources Website Community Business for Good Conference Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook   Follow Alisoun Mackenzie Website TEDx talk Facebook Twitter LinkedIn Heartatude Book     © Alisoun Mackenzie 2018  

  Cause marketing campaigns often start out with good intentions but don't always have intended impact.   In this episode I interview Nada Fornier who developed some of the most successful global cause marketing campaigns with Proctor and Gamble.   During our conversation we discuss: The importance of seeking to understand the reality of those you intend to help through your charitable giving What to consider when selecting a charitable partner Differences in working practices, priorities and desired outcomes of business and causes How to build trust with partners and stakeholders The key components of a successful cause marketing campaign The benefits of partnering with businesses, from the perspective of causes.   This episode is packed with examples of campaigns and stories of people on the ground who have 'benefited' from them.   About Nada:     One of Nada’s biggest achievements was to develop the global Pampers UNICEF partnership, P&G biggest cause marketing campaign that helped build the Pampers brand equity and business for over 11 years and has been recognized as one of the best global cause marketing programs and set as a business case study by Oxford University. The campaign has also won many awards and was presented at the Clinton Global Initiative as well as World Economic Forum as an example of « doing well while doing good.     Nada was featured as one of the most successful Arab women in a book entitled Domains of Influence by Jacqueline Hassink .    Nada has also been featured in the book  “Leading with Care:  How Women Around the World Are Inspiring Businesses, Empowering Communities, and Creating Opportunity” authored by Mary Cantando. Nada was featured in Oxford case study for public private partnerships done by Said business School and recently in the “Path to Purpose” book by Carolyn Butler Madden.     Nada's links: LinkedIn     Give-to-Profit Resources   Give-to-Profit Website Community Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook     Follow Alisoun Mackenzie   Website TEDx talk Facebook Twitter LinkedIn Heartatude Book     © Alisoun Mackenzie 2018

Listen to the audio version of the TEDx talk Alisoun delivered in February 2018. During this talk Alisoun shares how the work she did with young genocide survivors in Rwanda, and the fundraising she did for her humanitarian trips changed her life AND inspired the Give-to-Profit business model.   You can watch the TEDx talk here - https://www.youtube.com/watch?v=aPX2msa-p3c   Give-to-Profit Resources   Give-to-Profit   Website - http://www.givetoprofit.com Community - https://www.heartabiz.com/p/Give-to-Profit-Community Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie   TEDx talk - https://www.youtube.com/watch?v=aPX2msa-p3c Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

The scope of your impact depends on how influential you are.   In this episode, I have an enlightening conversation with one of the world’s leading experts on entrepreneurship and business giving: Daniel Priestley.   During our conversation we discuss:   The part of the brain where entrepreneurship happens The importance of focusing on outcomes rather than the functionality of your business Traits of successful entrepreneurs versus behaviours that trip others up How the success of your business is dependent upon the success of society  The difference between building emotional partnerships with causes rather than making transactional donations How the UN Global goals make it easy for you to step into fulfilling your life purpose Numerous ways to support and partner with causes   About Daniel:   Daniel is one of the co-founders of Dent Global which runs a 9-month growth accelerator programme for small enterprises, working with over 500+ entrepreneurs each year to develop their businesses. He started out as an entrepreneur at age 21 and built a multi-million dollar event, marketing and management business before the age of 25.   A successful entrepreneur, international speaker and best-selling author of 4 books, Daniel has built and sold businesses in Australia, Singapore and the UK. He also uses campaigns to help raise up to $100,000 for charity each year. His books are: Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets.    Daniel's Links:   DENT Global: https://www.dent.global/ Key Personal of Influence: http://www.keypersonofinfluence.com/ Facebook - https://www.facebook.com/keypersonofinfluence LinkedIn: https://www.linkedin.com/in/danielpriestley/ Twitter - https://twitter.com/KPImethod Books - https://www.amazon.co.uk/Daniel-Priestley/e/B00699HDBA B1G1 - https://www.b1g1.com/   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Community - https://www.heartabiz.com/p/Give-to-Profit-Community Give-to-Profit Fundraising Challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie   Website - https://www.alisoun.com TEDx talk - https://www.youtube.com/watch?v=aPX2msa-p3c Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  One of the most common questions people ask is whether charitable giving is good for business. In this show Alisoun Mackenzie shares the strong business case for commercial businesses of all sizes to embrace social impact and charitable giving. During this episode Alisoun shares:   3 reasons it's taking so long for micro and SME businesses to accept charitable giving is good for business Research that proves focusing on impact and charitable giving can increase profits How the UN Global goals are a useful framework for businesses who want to do good in the world You can check out the full show notes at http://alisoun.com/e027   Give-to-Profit Links   Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   Other resources: The UN Global Goals - https://www.un.org/sustainabledevelopment/sustainable-development-goals/   © Alisoun Mackenzie 2018

As the distinction between businesses and social enterprises is becomes increasingly blurred all sorts of opportunities are emerging for businesses to tackle social problems. In this episode, I interview Thomas Gillan who is the Chief Officer for Finance and Strategy at Social Investment Scotland. During our conversation, we discuss various aspects of putting the 'social' into business including: The role of businesses versus social enterprises in solving social problems How measuring the success of a business is evolving to include measuring social impact The potential for businesses to define and formalise their social impact pledge The scope of social investment funds and providing finance to social enterprises Examples of businesses that put social impact at the core of their business. You can check out the full show notes at http://alisoun.com/e026

  In this episode I interview one of the co-founders of a social enterprise called Social Bite, Alice Thompson. Social Bite may have started out as a socially conscious cafe but in only six years it's evolved into a pioneering social enterprise that's committed to eliminating homelessness in Scotland. Its a cause I've been supporting for years and is an excellent example of how a business can be a force for good.   During our conversation we discuss: - The evolution of Social Bite from a cafe to an organisation leading how Scotland is now tackling homelessness - The value of responding to the needs of those in front you and having this influence the scope of a business - How Social Bite balances income generation with supporting homeless people - Ways businesses of all sizes have supported and contributed to their growth - How having a social purpose can make it easier to win business relative to competitors - How they secured George Clooney, Leonardo De Caprio plus Harry and Megan as supporter of their work   About Alice: Alice is the Co-Founder & Director of Social Bite. Her journey to creating Social Bite and the fascinating events that have followed are nothing short of bold and refreshing. Now, in 2018 Social Bite is on a mission to end homelessness in Scotland, using the tried & tested Housing First model by funding the UK's largest ever Housing First programme (The 800 Home Campaign), and lobbying Parliament to adopt this as policy. Social Bite believes in a Scotland where homelessness is no longer a part of our society. This year Alice accepts an Honorary Degree of Doctorate from Queen Margaret University in recognition of her significant contribution to public service.   Alice's Links: Website - http://social-bite.co.uk/ Twitter - https://twitter.com/SocialBite_ or https://twitter.com/AliceThommo Facebook - https://www.facebook.com/socialbitebusiness/ Linkedin - https://www.linkedin.com/in/alice-thompson-76062876/   Give-to-Profit Resources   Give-to-Profit Fundraising Challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  Following on from the last episode, in this episode Alisoun Mackenzie shares how small to medium size businesses can incorporate fundraising into their marketing. By following the simple nine step process Alisoun shares, you'll be more effective in your fundraising and avoid common fundraising mistakes.   Give-to-Profit Links Website - http://www.givetoprofit.com Free ebook: 52 Ways to Raise Funds for Causes Through Your Business - https://theheartabizhub.mykajabi.com/p/52%20Ways-Charity-Optin Fundraising Challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge Fundraising Community - available end May Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Blogs: Cause Marketing: 10 Common Mistakes Small Businesses Make - https://alisoun.com/10-cause-marketing-mistakes/ How to Choose a Cause to Support through Your Business - https://alisoun.com/cause-to-support/ Cause Marketing Best Practices & Legislation - https://alisoun.com/cause-marketing-best-practices/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude Youtube - https://www.youtube.com/channel/UCUejCtEN1SwNZ43n5ERPbow/playlists   © Alisoun Mackenzie 2018

    Incorporating fundraising into your marketing can be a powerful way to grow your business, feel good and make a difference in the world at the same time. But it doesn’t always work out as intended. In this first of two shows on the topic of fundraising through your business, I share common mistakes businesses make–some of which I’ve made too. All with the intention you don't make the same mistakes.   Give-to-Profit Resources Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  Bali Hope Ultra is a great example of a business that's evolved from a one-off personal quest into a community of runners from around the world coming together to do good. In this interview, its founder Tom Hickman's shares how his desire to do something positive for a local cause became something far bigger and has added another dimension to his life again.   During our conversation we discuss: - The deeper sense of meaning and joy you feel when you grow a purpose led business - What can happen if you post an "attractive" story onto Facebook - How building a sustainable business that feeds a cause, helps make that cause be sustainable too - Converting a fun challenge into a viable business opportunity - The value to causes and businesses of working together - How Tom is building transparency and impact into how he's developing the business   About Tom: Tom is a forty-five year old social entrepreneur from London who previously worked in change management and business turnaround consulting after doing an MBA at Cranfield School of Management. After 15 years in London, 2014 Tom decided he needed a change and moved to Bali in 2014. Since then he's been involved in various social impact projects including building a mushroom farm with an orphanage and now the Bali Hope Ultra - a mission to transform disadvantaged communities on Bali through the island's first Ultra Marathon.   Tom's Links: Website - https://www.bali-hope.com/ Facebook - https://www.facebook.com/balihopeultra Instagram- https://www.instagram.com/tomhickers/ and https://www.instagram.com/balihopeultra/ Youtube film - https://www.youtube.com/watch?v=u0oRlYz3eX4 Fundraising Link for Bali Ultra Marathon 2018: https://thebalihopeultramarathon2018.everydayhero.com/au/tom#   Give-to-Profit Resources G2P Fundraising challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge  Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  In 2016 I was invited to help the Mind Heart Connect Conference raise funds for charity. Through working closely with one of the co-founders, Kate Helder, we implemented engaging fundraising activities that raised over AUD$20,000 and lead to a deeper level of connection and meaning between attendees, sponsors and speakers. Tune into hear Kate and I discuss what we did and the incredible impacts and momentum this fundraising has given to Mind Heart Connect.   During our conversation we discuss: - The surprising journey Kate and Mind Heart Connect went through - The process we followed - from strategising to delivery at the conference - Kate's shift in perspective - from concerns about fundraising at events to becoming an advocate - How incorporating engaging fundraising activities can create deeper connections with attendees - The momentum and impact generating these funds has had for the business and projects they support.   About Kate Helder: Kate is a social entrepreneur with a genuine interest in health and wellbeing. With over 25 years experience in sales, marketing and project management, Kate is committed to create a greater awareness of the mind, body link and Emotional Freedom Techniques (Tapping), to the broader community. Founding Mind Heart Connect as a conference company in 2016, with business partner Dr Peta Stapleton, Kate’s vision was to establish a non-profit arm to the business. The Foundation provides education and training in trauma informed Clinical EFT* to support community leaders and those serving populations with the greatest need for emotional healing in Australia.   Kate's Links: Website - http://www.mindheartconnect.com/ Twitter - https://twitter.com/mindheartconnec Facebook - https://www.facebook.com/mindheartconnect Linkedin - https://www.linkedin.com/in/kate-helder-37830b12/ Instagram - https://www.instagram.com/mindheartconnect/ Other links - http://www.mindheartconnect.com/events/ and https://evidencebasedeft.com/   Give-to-Profit Resources Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit Fundraising Challenge - Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  It's so much easier to raise funds for causes that are set up to help you do this. CHAS provide children's hospices and respite care to families of children with life-shortening illness in Scotland. They are also an excellent example of how charities, social enterprises and other causes can proactively make it easy for small businesses to incorporate fundraising into their business, have more impact and expand their business reach.   During our conversation we discuss: - How proactively partnering with small businesses can result in more people championing your cause - The may ways causes can help make it easy for businesses to support them - Ways to keep fundraising simple - Examples of cause marketing campaigns that have worked well (and what can go wrong) - The importance for causes to conduct impact analysis to help businesses demonstrate their impact - Ideas for nurturing good charitable partnerships - How raising funds for CHAS has helped businesses feel they are having a more meaningful impact and connect with more people in their communities   About Claire: An experienced Senior Fundraising Manager currently operating at the leading edge of the highly-competitive voluntary sector, Claire has worked for Cancerbackup, Maggie’s centres and is currently Community Fundraising Manager for CHAS (Children’s Hospices Across Scotland). Claire believes fundraising is all about the conversation, understanding the mutual benefit and building long lasting relationships.   Claire's Links: Website - https://www.chas.org.uk Twitter - https://twitter.com/fundraiserbenji Linkedin - https://www.linkedin.com/in/claire-benjamin-minstf-dip-bbb90714/   Give-to-Profit Resources Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  Wildhearts is an award winning social enterprise that's improved the lives of over 225,000 people in over 40 countries. Their innovative approach to generating income (offering business services to corporates) enables them to fund social impact projects around the world. In this episode I discuss how they do this with their Sales and Partnership Director, Colin Downie.   During our conversation we discuss: - How Wildhearts focussed on both generating income and social impact from the outset. - The relationship between their business activities and foundation (a great example of the Give-to-Profit model). - What social sourcing is and how easy it is for businesses to have impact through selecting social suppliers. - How they develop entrepreneurs and raise funds by engaging schools and businesses with their Mycro Tyco challenges. - The importance of listening to others' needs and ideas for how you could develop your business enterprise.   About Colin: Colin Downie is the Sales and Partnerships Director with the WildHearts Group, the largest B2B social enterprise in the UK. The WildHearts Group is dedicated to launching companies that through their activities and profits deliver entrepreneurship education and microfinance globally. Colin is a founding member of the WildHearts Group, where his extensive experience and skills in entrepreneurialism, sales and business development have helped to build the WildHearts Group from zero customers, into a multi-million pound organisation now delivering social impact across 40 countries. Colin has been an instrumental in the Wildhearts Group being awarded Super Pioneer status by Deloitte, Babson College’s prestigious Social Innovation Award, the Robert Burns Humanitarian Award and most recently, the CEO of the WildHearts Group becoming EY’s Social Entrepreneur of the year.   Colin's Links: Website - http://www.wildheartsgroup.com Linkedin - https://www.linkedin.com/in/colindownie/ Other links https://www.wildheartsgroup.com/micro-tyco https://buysocialdirectory.org.uk/ https://www.socialenterprise.org.uk/ http://www.socialenterprisescotland.org.uk/   Give-to-Profit Resources Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018

  Education is the most powerful weapon which you can use to change the world yet 263 million children don't have access to quality education. During this truly inspiring conversation I interview the founder of Classroom of Hope, Duncan Ward, and his wife Nicola Courtin about how they've built schools and run educational projects in Cambodia, Bali and Rwanda.    During our conversation we discuss: - How adopting a business approach to running their charity has helped them be more effective. - The role of story telling in impact reporting and connecting with your supporters. - The part small businesses can play in raising funds for charities and social causes. - A unique 'Wise Owl' business model for generating funds to support their operational costs. - How to find the best organisations to partner with in different countries for greater impact. - Various ways to measure your impact   About Duncan and Nicola Duncan is an eternal kid at heart and an avid seeker of adventure. Born and raised in South Africa, Duncan is Nelson Mandela's number one fan and believes that 'education is the most powerful weapon we can use to change the world'. Duncan is The Classroom of Hope's inspirational leader and husband to Nicola.   Nicola was born in Canada and is the Classroom of Hope's Creative Director. Nicola uses her magical ability for storytelling to connect to donors with their positive impact. Nicola feels blessed to have received valued education throughout her life and believes that with the right mix of passion and imagination we can create a world where all children have access to quality education.   Classroom of Hope Links: Website - https://classroomofhope.org/ Twitter - https://twitter.com/ClassroomofHope Facebook - https://www.facebook.com/ClassroomOfHope/ Linkedin - https://www.linkedin.com/company/3666488/ Instagram - https://www.instagram.com/classroomofhope/ Other links - The Wise Owls - 4 years of Classroom of Hope YouTube Link: https://youtu.be/iP_wcfz2T5I   Give-to-Profit Resources The Give-to-Profit Fundraising Challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

  Your cultural and social values influence how others perceive you and your business.   During our conversation we discuss: - How our behaviours are shaped by cultural and historical influences - Ideas for creating your own blend of capitalism and social impact - How your values and what you do shape others' perceptions of you (your brand) - Ways to show you care as a business owner   About Tad: Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. For almost a decade, he has been touring his marketing workshops around Canada, [and more recently Europe] bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Tad currently lives in Edmonton, Canada has Scottish ancestors and also co-founded a local community initiative called The Local Good that helps people in and around Edmonton live a green, local and sustainable lifestyle.   Tad's Links: Website - http://marketingforhippies.com/ Twitter - https://twitter.com/TadHargrave Facebook - https://www.facebook.com/hippymarketer Linkedin - https://www.instagram.com/tadhargrave/   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

    Tim Wade like many others set out in business to make money to support himself, the giving piece came later. Tune in to discover how this evolved and how Tim balances profit and giving.   During our conversation we discuss: - how most people setting up in business don't realise they can incorporate giving into their business - how Tim overcame his resistance to let others know about his giving activities (and why he decided to do this).   About Tim: An Australian citizen, Singapore PR and born and raised in Malaysia, Tim Wade is a University of Queensland science graduate majoring in Psychology who has over 19 years of operational leadership and multi award-winning consulting experience in businesses across Australia and Asia.   Tim is a past President of Singapore’s national professional speaking association where he created and developed their Speakers Academy curriculum to teach people to become professional speakers. He is known for delivering entertainingly dynamic, energetic, engaging and interactive presentations, with authenticity and humour that connects with audiences and delivers results.    Tim's Links: Website - http://timwade.com/ Twitter - https://twitter.com/AskTimWade Facebook - https://www.facebook.com/Tim.Wade.Speaker/ Linkedin - https://sg.linkedin.com/in/timwade Other links - http://tim.sg/give2profit1711 and http://b1g1.com/   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude     © Alisoun Mackenzie 2017

  Alisoun Mackenzie shares her Top Ten Business Giving Insights from 2017 including the most common response she gets when delivering Give-to-Profit talks, stats that show doing good is good for business, and how focusing social impact can help you be more effective in business. She also explains how the scope of Give-to-Profit is greater than she first thought and what's in store for Give-to-Profit in 2018.   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Alisoun's impact page (referred to in the podcast) - https://alisoun.com/giving/ Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

  We don't have to wait until we give back we can just give as many do in Bali and Africa in everyday life. Tune in to hear Kim Carpenter and I discuss how focusing on impact is good for you, your business, communities and the world.   During our conversation we discuss: - heartening business giving reflections from Bali, Kenya and Africa - it's human nature to want to do good through our business - giving back versus simply giving - creating a business that is Simply Good for you, communities and the world - how you feel more aligned when you incorporate social impact into your business   About Kim: Kim, brings over 20 years of experience in Digital Marketing and Business Development expertise to the table through her work a wide range of clients from Fortune 100 to solopreneurs. She was the co-founder of Wake Up & Change The World Digital Consulting Agency where she created the Evolutionary Business Accelerator Program and helped dozens of entrepreneurs with their online marketing and sales funnel development. She holds a deep passion for Social Impact and a commitment to helping you grow your business and make your impact in the world!   Kim's Links: Website - https://www.kimcarpenter.net/ Twitter - https://twitter.com/ChangeAgentKim Facebook - https://www.facebook.com/kim.carpenter.coach Linkedin - https://www.linkedin.com/in/kimcarpenter/   Give-to-Profit: Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

    A shift is happening – away from CSR to human social responsibility. Tune in to hear Rachel Hutchisson of Blackbaud share her experience of how a more inclusive and human approach to embracing social good, is good for business.   During our conversation we discuss: - The shift from corporate social responsibility to human social responsibility - Blackbaud as an excellent example of a company doing good in the world - The importance of the senior leadership team embracing social good - How volunteering can help develop leadership skills and engage people - A shared values approach to business and the Fortune Change the World List   About Rachel: Rachel Hutchisson is VP of Corporate Citizenship & Philanthropy at Blackbaud, responsible for global corporate social responsibility, leading the company’s 3,300 associates in efforts to serve and give professionally and personally. She is committed to the core philosophy that “good is for everyone,” championing positive change and inspiring individuals to integrate service into their development.  Rachel brings experience in marketing, brand communications, corporate culture and strategic relationships to her role.    Rachel's Links: Website - https://www.blackbaud.com/ Twitter - https://twitter.com/RachelHutchssn Facebook - https://www.facebook.com/rachel.k.hutchisson Linkedin - https://www.linkedin.com/in/rachelhutchisson/ Ted Ex Talk re: The Era of Corporate Social Responsibility is Ending: https://www.youtube.com/watch?v=N8dXNzCIVxg   Harvard Shared Values Review Paper: https://ncg.org/sites/default/files/resources/HarvardBusinessReview_Creating_Shared_Value.pdf   Give-to-Profit Resources:   Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

    Launching a fundraising publishing prize in tribute to her son gave Kim Macleod from Indie Authors World an opportunity to bring his eternal presence into the core of her business, raise funds for a good cause and surprisingly generated more business too.    In this interview Kim shares: - how incorporating fundraising into her business has helped celebrate her son's short life through the work she does - an inspiring journey of turning heartbreak into happiness and an incredible legacy that's touching lives around the world - how she got support from the media and her community to expand the reach of her fundraising competition - many business benefits of incorporating fundraising into your business - how having the courage to share your story can mean you come across as being more authentic and trustworthy.   About Kim Kim and Sinclair Macleod set up their accidental self-publishing business, Indie Authors World, in honor of their son who tragically died of Meningitis in 2007. Since then Kim has run happiness clubs, published a best-selling book From Heartbreak to Happiness. Kim and Sinclair have sold over 135,000 books between them and through their business have published 86 books on behalf of clients (including both of Alisoun's books).    Connect with Kim Website: https://www.facebook.com/IndieAuthorsWorld/ Facebook: https://www.facebook.com/IndieAuthorsWorld/ Twitter: https://twitter.com/IndiAuthorWorld Instagram: https://www.instagram.com/indie_authors_world/ Kim's book: From Heartbreak to Happiness - https://www.amazon.co.uk/Heartbreak-Happiness-Kim-MacLeod/dp/0957556640   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

    Discover how consumer behaviours are driving the evolution of business giving towards solving world problems rather than simply philanthropy or Corporate Social Responsibility (CSR). That both making money and social impact are necessary to survive as a business in today's modern world.   Tune in to hear: - Why social impact is good for businesses of all sizes - Examples of companies doing exceptionally well because of their social impact practices - How you can easily set an impact goal and align business practices around this - The three key types of metrics to monitor to measure your impact - The role that educating your staff and customers can have in growing a purpose-led brand   About Phil: Phil is the Chief Executive Officer + Co-Founder of PublicInc, a social impact agency based in Toronto. He was born and raised in the icy tundra of Winnipeg, which he left in his mid-twenties to travel the world, get a Masters in International Relations, and work in Parliament, a think tank, a youth research firm, and social marketing agency, before starting his own company. He loves his family (his kids make me smile every day), cottage vacations, hiking the Himalayas, U2, politics, and the Raptors.   Guest Links: Website - http://publicinc.com/ Twitter - https://twitter.com/publicinc/ and https://twitter.com/philhaid Facebook - https://www.facebook.com/PublicIncAgency Linkedin - https://www.linkedin.com/in/philhaid/ Instagram - https://www.instagram.com/public_inc/   Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

  In this weeks show I interview Ursula Jorch on the relation between contribution and impact and how doing humanitarian work can change us at a profound level.   During our conversation we discuss: The relationship between contribution and impact.  How doing humanitarian work in Africa changes you at a profound level The value of asking yourself everyday: 'how can I have more impact?'  How responding to your customers suggestions could be an easy way to amplify your impact What we can learn from Elephants about connection and caring for others   About Urusla: Ursula Jorch mentors business owners who want to succeed and at the same time, have impact, that is, make a positive contribution in their business, their community, and beyond. She is a well-regarded speaker, podcaster, and blogger. After Ursula’s own early entrepreneurial success, 6 figures within a year, she came to recognize the tremendous benefits, personal, financial, and societal, that a focus on impact means for entrepreneurs, their clients, and the people they reach. In her 21 years as an entrepreneur, Ursula has coached business people to create positive change and significantly increase their income by the growth of their business.   Ursula's Links: Website - http://www.workalchemy.com/ Twitter - https://twitter.com/ursulajorch Facebook - https://www.facebook.com/WorkAlchemy/ Linkedin - https://www.linkedin.com/in/ursula-jorch-6a228/   Give-to-Profit Resources: Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie: Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

  In a world rocked regularly by scandals transparency is increasingly important if you want to build trust and loyalty with your customers, followers and stakeholders. In this episode I interview Caroline McKenna from Social HQ on the topic of Transparency: Why it matters for purpose driven businesses and enterprises who want to attract loyal customers or followers.    During our discussion Caroline shares: - Why transparency is becoming increasingly important for all purpose driven enterprises - What transparency means from a business and cause - Six pieces of information to consider sharing with your customers and followers - What we can learn from charities and other businesses who are doing this well   About Caroline: Caroline is an award winning charity and social enterprise educator who is on a mission to ‘create charitable organisations that people trust to do the right thing’ with a particular focus of encouraging transparency to attract loyal supporters. Caroline is the CEO of Dundee International Women’s Centre and Founder of Social Good HQ a membership organisation offering courses, live training and support for leaders and trustees of charities and social enterprises.   Caroline's Links: Website - https://socialgoodhq.com/ Twitter - https://twitter.com/socialgoodhq Facebook - https://www.facebook.com/socialgoodhq/   Give-to-Profit Resources: Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

  When you have the courage to communicate what you stand for you'll have more impact and become a brand that matters. Hear Paul Zelizer from Awarepreneurs share how he's built successful diverse communities around the world through having meaningful conversations and connections.   In this interview Paul talks about: - Why it's important to go inward and get clarity on what we stand for and what we what to say in the world - The benefits of speaking to those who are unheard by others, and having conversations others aren't in your field. - Being mindful of diversity in the way you run your community and business - Creating a sustainable business model using crowd funding platform Panteon to generate recurring income - Ideas for growing a community that matters   About Paul: Paul Zelizer is one of the first business and marketing coaches to focus on the needs of conscious entrepreneurs and businesses. Paul runs a global coaching practice helping them grow their businesses to the next level while staying true to their deepest integrity. He also works with leaders to help them increase the transformational impact that they have in their organizations and in the world.   Guest Links: Website - https://www.awarepreneurs.com/ Twitter - https://twitter.com/paulzelizer Facebook - https://www.facebook.com/awarepreneurs Linkedin - https://www.linkedin.com/in/paulzelizer/ Other links - https://www.facebook.com/groups/awarepreneurs/ Website: http://paulzelizer.com/   Give-to-Profit Resources:   Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie: Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2017

  Overcoming fears and doing humanitarian work opens your heart and changes who you are at a core level forever. During this fascinating conversation with Akshay Nanavati we discuss how trauma can be a beautiful opportunity for personal growth, the benefits of serving others to overcome fears, and how launching a fundraising book can be aligned to a commercial business. With the bonus tip of how to get a book endorsed by the Dali Lama!   SEO tags: IMPACT, SOCIAL IMPACT, SOCIAL ENTERPRISE, SOCIAL ENTREPRENEUR, CHARITIES, Give to Profit, PURPOSE, Fundraising, fears, trauma, humanitarian, Iraq, VET, Alisoun Mackenzie, Akshay Nanavati, Fearvana, Heartatude, Fearvana, Rwanda   Show Notes & Resource Akshay Nanavati Bio: After overcoming drug addiction, alcoholism, PTSD from fighting the war in Iraq and recovering from the brink of suicide, Akshay Nanavati has since explored the most hostile environments on the planet and built a business helping people live limitless lifestyles. Combining his life experience with years of research in science and spirituality, he wrote a book called “Fearvana: The Revolutionary Science of How to Turn Fear Into Health, Wealth and Happiness.” Of the book, The Dalai Lama said “Fearvana inspires us to look beyond our own agonising experiences and find the positive side of our lives.”   Give-to-Profit Resources Website www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://alisoun.com/ Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   Guest Links: Website and Fearvana book: https://fearvana.com/ Linkedin: https://www.linkedin.com/in/akshay-nanavati-40734922/ Twitter: https://twitter.com/existing2living Facebook: https://twitter.com/existing2living Instagram: https://www.instagram.com/fearvana/   © Alisoun Mackenzie 2017

  Tune in to Alisoun Mackenzie and George Kao discuss the difference between social impact versus charitable giving and the many ways you can make a difference in the world through your business. At the core of this conversation is the premise that you don't need to earn money first to 'give back' but rather the entire journey of making money can make tremendous social impact along the way–when you know how to do this.   SEO tags: Alisoun Mackenzie, George Kao, IMPACT, SOCIAL IMPACT, SOCIAL ENTERPRISE, SOCIAL ENTREPRENEUR, CHARITIES, Give to Profit, Charitable giving, give back   Show Notes & Resources   Website: http://www.GeorgeKao.com LinkedIn: http://www.linkedin.com/in/georgekao Twitter: http://www.twitter.com/georgekao Facebook: http://www.FB.com/GeorgeKaoCommunity Instagram: https://www.instagram.com/geokao/   About George: George Kao is a business coach who is a champion for generosity in business and honesty in marketing, instead of the salesy and predatory tactics that we've probably all experienced as consumers. He has coached many clients since 2009, and is offers his comprehensive content for free through his website, www.GeorgeKao.com. He's the author of the book Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity.   Resources from George: George Kao's Best Articles about Authentic Marketing: https://www.georgekao.com/authentic-marketing.html   Amazon Book: https://www.amazon.co.uk/Authentic-Content-Marketing-Integrity-Generosity-ebook/dp/B073X8W8LK?tag=georgekao-20   © Alisoun Mackenzie 2017  

Your impact is the measure of your success and the sustainability of your business. Yes that's right, research shows that companies who focus on impact to drive profits outperform those who focus on money – over the long-term. But how do you switch your focus from money to impact? And how do you know the impact you're having? That's what I discuss with this week's guest Wendy Lipton-Dibner–the world's leading authority on business acceleration through impact strategy. A show packed with nuggets for growing all types of business. Tune in to discover: How businesses who focus on impact outperform those who focus   on money  Why the measure of your success is your impact How to measure your impact The difference between contribution and impact How to switch your focus from money to impact Bio: Wendy Lipton-Dibner, MA is the world’s leading authority on business acceleration through Impact Strategy and Ethical Influence. A 5-time bestselling author and internationally recognized business strategist, Wendy helps her clients increase their reach, revenues and results in record time. She has built 10 successful businesses of her own, presented for the U.S. Senate, and delivered thousands of programs for Fortune, healthcare, small business, and non-profit organizations. She’s touched millions of lives through her world-class speaking engagements and media appearances, sold-out live events, bestselling books, e-courses, organizational training programs, and coaching programs, and serves as a trusted advisor to doctors, executives, entrepreneurs and top influencers worldwide. Inc. calls Wendy’s formulas, “Your path to profitable success,” and Forbes calls her formulas, “The secret to success in business!”   Connect with Wendy Lipton Dibner Website - www.ProfessionalImpact.com Twitter - @ImpactExpert Linkedin - Linkedin.com/in/wendyliptondibner Facebook - Facebook.com/wendyliptondibner   Resources Book: Focus On Impact - The 10 Step Map to Reach Millions, Make Millions, and Love Your Life Along the Way. Available on Amazon. Enter Purchase Confirmation Code at www.FocusOnImpact.com for 6 Free Gifts! Book: Shatter Your Speed Limits - Fast Track Your Success And Get What You Truly Want in Business and in Life. Available on Amazon. Free Video Training at www.TheActionMovement.com   © Alisoun Mackenzie 2017

  Hear cause-led branding expert Carolyn Butler-Madden share great tips, facts, and insights on how to develop a meaningful brand that both drives profits and has a positive social impact.   Give-to-Profit Resources Website - https://www.givetoprofit.com  Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com  Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/   Guest Links: Website - https://www.sundaylunch.com.au/ Twitter - @SundayLunchSyd Facebook - https://www.facebook.com/profile.php?id=100007587061704   © Alisoun Mackenzie 2017

  If you mention that you're raising funds for causes in your marketing or sales campaigns this is known as cause marketing. In this show, I interview cause marketing expert and author Joe Waters who shares lots of practical tips, examples and future trends. Give-to-Profit Resources Website - https://www.givetoprofit.com  Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/ Follow Alisoun Mackenzie Website - https://www.alisoun.com  Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Guest Links: Email - [email protected] Website - www.selfishgiving.com Joe's free cause marketing course - https://www.selfishgiving.com/blog/ Pinterest - https://uk.pinterest.com/joewaters/?eq=Joe%20Waters&etslf=4582 Facebook - https://www.facebook.com/selfishgiving/ Cause Talk Radio Podcast - https://itunes.apple.com/us/podcast/cause-talk-radio-the-cause-marketing-podcast/id502974442?mt=2   © Alisoun Mackenzie 2017  

  Toms Shoes made the concept of Buy One Give One a concept that many social entrepreneurs and consumers can easily grasp. In today's show I interview Masami Sato, the founder of B1G1.com – a Global Business Giving Initiative that makes it easy for purpose-driven businesses worldwide to make a positive impact. Discover how easy it is to regularly and consistently make small donations to charities each time certain business activities occur e.g. whenever you sell a product and hear practical tips for achieving your social impact goals About this week's guest: Masami Sato Masami is the epitome of what we refer to as the power of small—she may not be tall but she is passionate. She is the guiding light behind almost every project at B1G1, from IT design to project management to guiding the culture (and even making coffee). Masami is one of the most humble and inspiring people you’ll ever meet. She’s traveled around the globe to more than 30 countries across 5 continents, and her experiences have given her a unique perspective on life and giving. Masami has an uncanny ability to help others see things from a different perspective—a wonderful, inspiring perspective. Give-to-Profit Resources Website www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/ Follow Alisoun Mackenzie Website - https://www.alisoun.com  Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/   Guest Links: Website - https://www.b1g1.com  Giving Business book: Amazon UK - https://www.amazon.co.uk/Giving-Business-Creating-Maximum-Meaning-Driven/dp/9810992459/ref=sr_1_1?ie=UTF8&qid=1493141655&sr=8-1&keywords=giving+business Amazon US - https://www.amazon.com/Giving-Business-Creating-Maximum-Meaning-Driven/dp/9810992459/ref=sr_1_1_twi_pap_2?s=books&ie=UTF8&qid=1493142059&sr=1-1&keywords=giving+business   © Alisoun Mackenzie 2017  

  Hear Alisoun Mackenzie being interviewed by guest host Kim Carpenter and sharing many powerful insights as she answers common questions people ask about Give-to-Profit.   SEO tags: Alisoun Mackenzie, IMPACT, SOCIAL IMPACT, SOCIAL ENTERPRISE, SOCIAL ENTREPRENEUR, CHARITIES, Give to Profit, PURPOSE, MEANINGFUL BRAND, BRANDING, cause marketing, humanitarian   Download the free ebook 52 Ways to Raise Funds for Causes through Your Business here - http://bit.ly/2uAmCdM   www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1   Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/   © Alisoun Mackenzie 2017

  Welcome to the first episode of the Give-to-Profit Podcast! Tune in to hear our host Alisoun Mackenzie, give an overview of what Give-to-Profit is about, share why social impact is good for business, and what to look forward to from future Give-to-Profit shows.   SEO tags: business giving, philanthropy, impact, social impact, SOCIAL ENTERPRISE, SOCIAL ENTREPRENEUR, CHARITIES, Give to Profit, PURPOSE, Alisoun Mackenzie, measure your impact, purpose, meaningful brand   Download the free ebook 52 Ways to Raise Funds for Causes through Your Business here - http://bit.ly/2uAmCdM   www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1   Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/   © Alisoun Mackenzie 2017