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E04 | Frank Houben (KLM) over de kracht van emotie in marketingcommunicatie.

EPISODE · Apr 20, 2015 · 18 MIN

E04 | Frank Houben (KLM) over de kracht van emotie in marketingcommunicatie.

from CMOtalk · host Klaas Weima - CMOtalk

Frank Houben is Director Communications & Corporate Identity bij KLM. Hij is wereldwijd verantwoordelijk voor het merk. In deze CMOtalk praat hij over blijven innoveren en pakkende campagnes maken. Campagnes die emoties losmaken en zo zorgen voor engagement.See omnystudio.com/listener for privacy information.

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E04 | Frank Houben (KLM) over de kracht van emotie in marketingcommunicatie.

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