E134 - A Hyper-Tactical Content & SEO Masterclass (Maddy Osman, The Blogsmith)

In today's episode, Joe talks to Maddy Osman, Founder and SEO Content Strategist at The Blogsmith. She creates content optimized for onsite SEO, handles keyword research, and picks feature blog images, among other SEO content writing strategies her agency offers.    They discuss SEO and content optimization, old school SEO strategies, competitor analysis, and winning clicks in search results.    Episode Resources: Tweet Maddy Visit The Blogsmith Check out Clearscope Leave an iTunes review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 01:36 Let's welcome back, Maddy Osman! 03:06 How to start dominating content and SEO 09:19 Keywords and content optimization 13:28 Identifying the reading level of your target audience 17:51 The importance of word counts in SEO 21:30 SEO ranking and relevant search 27:22 The first experience someone has on your site 28:40 Video embedding is an engagement metric 31:03 Tips to content exposure and audience reach  33:30 How to win clicks in the search engine results 38:12 Target keywords still work when added in the meta description 41:00 Find Maddy online!