E136 - How to Make Client Onboarding a Low Churn Profit-Center (Brian Casel, ProcessKit)

In today's episode, Joe talks to Brian Casel of ProcessKit - a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.   Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer base, and winning audience through guest blog posting.        Episode Resources: Visit ProcessKit Tweet Brian Bootstrapped Web Podcast with Brian Casel and Jordan Gal Productize Podcast with Brain Casel  Leave an iTunes review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 02:38 Welcome to the pod, Brian! 07:15 Starting as a web designer before doing freelancing 09:21 From a front end web developer to creating ProcessKit 13:02 ProcessKit was developed to address company challenges 16:17 Familiarizing end-user experience to improve products 17:49 How's business been like during the pandemic? 20:06 Onboarding new clients is one of the challenges 22:46 Client fit target for ProcessKit 25:44 Add-on services depend on the business needs 28:20 SaaS products need to prioritize their Zapier integration 29:37 Strategies to growing customer base 34:36 The value of guest blog posting 38:33 Learning marketing and growing audience traffic 39:33 Find Brian online!