E152: Taking on Bitly with Dub.co - an Open Source Alternative for Link Management

Steven Tey is Founder & CEO of Dub.co, the open source link management infrastructure platform for modern marketing teams. Their open source project, also called dub, has almost 18K stars on GitHub and is used by teams at companies like Vercel, Raycast, and Perplexity. In this episode, we dig into starting Dub.co as a side project and how it ultimately turned into a company, their initial positioning as a Bitly alternative, their focus on great design and how that shows up in all parts of their product and marketing, how analytics unlocked much higher ACVs and value for customers, how getting a top Hackernews post helped drive early momentum, their vision to become an end-to-end attribution platform & more!