E157 – Improving Email Deliverability, Open Rates and Personalization (Rene Morozowich, renemzw.com)

In today's episode, Joe talks to Rene Morozowich, a freelancer in the WordPress space who works with small and medium sized business and individual projects in building and managing service-based websites. She's a Business Intelligence (BI) and SQL developer, a programmer, and an instructor at a community college who teaches credit and non-credit classes.   Rene shares her freelancing journey, from building a website from scratch, overhauling and managing existing websites, to offering client marketing services and how not to overwhelm your leads with your marketing campaign.    Episode Resources: Rene Morozowich's website Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit   What to Listen For: 00:00 Intro 03:21 Welcome to the pod, Rene! 04:26 The 24-hour WordFest 2021 06:19 Regrouping care plan for clients  09:08 No immediate plans to develop an agency 11:29 Freelancing started with one client 15:17 Having good clients but not a good fit long-term 21:14 An expensive learning curve 24:24 Creating proposals with varying packages depending on client needs 30:07 Stop paying to market cold leads 35:53 Don't overwhelm potential clients with your email campaign 40:15 Why people get hesitant in doing campaign automations 44:22 Creating campaign headlines needs practice and some testing 47:13 Best practices to trim down cold leads 51:54 When people sign up for something, they expect something 53:45 Find Rene online