E160 – Taking Advantage of the Hot WordPress Acquisition Market (Iain Poulson & Alex Denning, FlipWP)

In today's episode, Joe talks to Iain Poulson and Alex Denning of FlipWP, a private marketplace for buying and selling WordPress businesses. Buyers get vetted listings emailed directly to them, while sellers get access to quality buyers who understand their product and the opportunity they're offering.   Iain and Alex explain how FlipWP offers a unique experience for both buyers and sellers, providing reasonable valuation for any business while ensuring that all deals remain exclusive to both parties, no middlemen. They aim to connect anyone to the right people to land a successful deal at 1% success fee.     Episode Resources: Delicious Brains WP Trends Pressing Matters Ellipsis FlipWP Alex is on Twitter Iain is on Twitter Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit The 80/20 of Profits: Pricing and Margins in Subscriptions (Ben McAdam)   What to Listen For: 00:00 Intro 03:53 Welcome to the pod, Iain and Alex! 07:02 How did it start for FlipWP  10:29 What is FlipWP? 15:30 From a seller perspective, it's a combination of the maturity of the WordPress ecosystem 23:09  Finding a place where you can sell your business 26:42 Most FlipWP members are WordPress people 29:33 Utilizing leverage in the email lists and the newsletters after launch 35:59 Helping people with their business valuation 40:06 FlipWP tries to guide people to make sure what they are putting is reasonable 46:54 Some people are taking out competitors by buying similar business 48:42 FlipWP connects people, but buyers should their own research 51:41 The 1% success fee remains the same for now 54:17 Helping buyers get better access and sellers better prices