E161 – Successfully Shifting from Services to SaaS (Gary Gaspar, Marker.io)

In today's episode, Joe talks to Gary Gaspar, the co-founder and CEO of Marker.io - a platform that encourages a simple way to report bugs on live websites and collect client feedback along the way. This 6-member team with over 2M feedback reported and 1,500 plus customers, continue to make it easier for people to report live website issues in real time.    Gary shares how he met his two co-founders at a totally unexpected place, shutting down the agency to focus on growing the business, the integrations they planned as they expand, and focusing more on conversion than website traffic.    Episode Resources: Gary is on LinkedIn, Twitter Marker.io New MRR Merch, discount code: AUGUST31 Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit   What to Listen For: 00:00 Intro 06:35 Welcome to the pod, Gary! 07:25 Instead of a live chat, Marker.io utilizes capture screenshot with annotations 12:34 Why there are 3 co-founders 20:25 Shutting down the agency and going full-time  23:33 The value of owning your company despite having a low paycheck 26:57 It took a while to find the right product-market fit, future plans 30:18 Marker.io was built with integrations in mind 34:35 Original business structure attracted non-targeted customers 37:37 Build relationships with folks to reach more people in the community 41:58 It's useless to do all the marketing channels 47:01 SEO and integration marketing works 49:24 Finding the right person to join the team 53:16 Giving the team a lot of creative freedom