E171 - Inventing Inbound Marketing (David Ly Khim, HubSpot)

In today's episode, we get to listen again to Joe and David's conversation around content marketing strategy. They discuss the ins and outs of content marketing, the strategies that work, how to leverage SEO for organic ranking, and the challenges businesses face in terms of growth.   David Ly Khim is the head of growth at People.ai and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.     Episode Resources: David Ly Khim is on Twitter and LinkedIn Omniscient Digital People.ai HubSpot Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 00:59 Welcome to the pod, David! 01:31 HubSpot users are WordPress users 05:18 Content marketing through SEO 07:22 Tips on how to drive traffic through SEO 11:30 The foundation element of keyword research 13:40 Start a targeted content marketing strategy with your targeted keywords 17:33 What is historical optimization? 23:11 Testing assumptions vs assuming that your assumptions are correct 29:26 Managers set the right mood and work attitude 32:02 What's keeping David busy? 34:19 The scripts in your mind that hold you back 38:51 With money, some challenges get bigger 41:12 Focusing on monthly recurring revenue 44:03 Find David online