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E65 | Corné Hoogendoorn (Corendon) over artificial intelligence

EPISODE · Jan 28, 2021 · 29 MIN

E65 | Corné Hoogendoorn (Corendon) over artificial intelligence

from CMOtalk · host Klaas Weima - CMOtalk

Over AI wordt veel gesproken, maar hoe passen we het toe in marketing? Corendon startte 3,5 jaar geleden met een pilot om de volgende vakantie te voorspellen. Inmiddels gebruikt de touroperator artificial intelligence actief om consumenten te helpen hun droomvakantie te vinden en boeken. Met resultaat: van de kosteneffectiviteit van marketingactiviteiten tot de callcentermedewerkers die beter en sneller kunnen helpen. In aflevering 65 verkennen we de wereld van kunstmatige intelligentie. Wat betekent AI voor marketing en hoe ver zijn we in Nederland? Wat is de impact? En als je ermee wilt starten: waar hoe begin je? In deze CMOtalk een interview met Corné Hoogendoorn van Corendon over het succes van artificial intelligence.See omnystudio.com/listener for privacy information.

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E65 | Corné Hoogendoorn (Corendon) over artificial intelligence

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