E69 | Marjolijn Meynen (de Bijenkorf) over customer experience

from CMOtalk · host Klaas Weima - CMOtalk

De Bijenkorf richt haar pijlen steeds meer op online, e-commerce en op bezoekers over de grens. Hoe borgt het luxe warenhuis op al die terreinen de premium klantbeleving die we zo gewend zijn van de retailer, de afgelopen 151 jaar? Klaas interviewt Marjolijn Meynen, CMO van de Bijenkorf over klantbeleving. “Het wordt pas leuk als je de digitale wereld gaat combineren met de fysieke wereld”.See omnystudio.com/listener for privacy information.

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