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eCommerce Expert Talks Why B2B Brands Must Adapt or Fail

Episode 11 of the The Customer Commerce Podcast podcast, hosted by StoreConnect, titled "eCommerce Expert Talks Why B2B Brands Must Adapt or Fail" was published on September 5, 2024 and runs 55 minutes.

September 5, 2024 ·55m · The Customer Commerce Podcast

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The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns.  Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization.  Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels.  The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B industry.  In the B2B world, there is a need for digital services that cater to the specific needs of customers. This includes buyer's portals, eCommerce portals, digital trade portals, and more.  Many B2B brands overlook the importance of understanding their customers' digital expectations and fail to create an onboarding plan for digital solutions.  B2B companies often try to automate the sales process, but this can lead to a loss of customer engagement and relationships. By automating administrative tasks, salespeople can focus more on building relationships with customers. B2B businesses have more hybrid sales channels, and it's important to map these channels into a digital platform.  We hope this episode inspires businesses to focus on becoming commerce fit and leveraging technology to increase revenue! Check out Jason's podcast, "THE ECOMMERCE EDGE Podcast" & his company, Greenwood Consulting Sponsored by ⁠⁠StoreConnect⁠  Share your ⁠⁠Real CUSStomer experience HERE

The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns. 


Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization. 


Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels. 

The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B industry. 


In the B2B world, there is a need for digital services that cater to the specific needs of customers. This includes buyer's portals, eCommerce portals, digital trade portals, and more. 


Many B2B brands overlook the importance of understanding their customers' digital expectations and fail to create an onboarding plan for digital solutions. 

B2B companies often try to automate the sales process, but this can lead to a loss of customer engagement and relationships. By automating administrative tasks, salespeople can focus more on building relationships with customers. B2B businesses have more hybrid sales channels, and it's important to map these channels into a digital platform. 


We hope this episode inspires businesses to focus on becoming commerce fit and leveraging technology to increase revenue!


Check out Jason's podcast, "THE ECOMMERCE EDGE Podcast" & his company, Greenwood Consulting


Sponsored by ⁠⁠StoreConnect⁠ 

Share your ⁠⁠Real CUSStomer experience HERE

Keep Smiling: The E-Commerce Customer Experience Podcast SellerSmile Selling products online is challenging and can lead to poor customer experiences. In each episode, we explore how entrepreneurs and organizations in e-commerce are delivering delightfully unexpected experiences to their shoppers and customers! Amazon FBA, Shopify, artificial intelligence... We'll discuss what matters today and what you can do to build a better eCommerce business, we'll show you how! :)Appreciate the show? Leave us a review and rating in iTunes, or wherever you get your podcasts! Please and thank you. :)Have an inquiry related to the podcast? Email us: keepsmiling (at) sellersmile.com. Wooly Wooly Inc Scott Paul and Nick Stagge host the podcast all about customer commerce, brought to you by Wooly. Sit in as they interview great marketers who are exploring new marketing tactics and sales channels. Raw, unscripted, and full of surprises. Be sure to subscribe so you never miss a moment. #KnowYourHerd The Retail Podcast (Video Feed) The Retail Podcast Welcome to The Retail Podcast, the must-listen podcast for retail professionals and enthusiasts seeking to unlock the secrets of retail success. Whether you’re a store owner, manager, or a retail entrepreneur, this podcast is designed to help you stay ahead of the game in this fast-paced industry. Our Retail Podcast podcast brings you the latest retail trends, emerging technologies, and best practices in customer experience, e-commerce, and omni-channel retailing. Our team of industry insiders and experts will provide you with in-depth analysis, practical tips, and innovative strategies that Build My Online Store Podcast Terry Lin Podcast show dedicated to help you with all issues surrounding eCommerce - Design, Customer Service, SEO, Manufacturing, Drop-Shipping, Logistics, Customer Service, and more.One of the first podcasts about e-commerce, Build My Online Store is completely FREE as it is meant to help people get to the next level in their life and in their business creating a long term cash flow and brand for their business.
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