Email vs SMS: Which cuts through the noise better? With Jeremy Nagel

Get Noticed! Send a text.In this episode of The UnNoticed Entrepreneur, Jim James interviews Jeremy Nagel, who successfully built and sold his company, Smooth Messenger. Jeremy shares his insights on how he effectively communicated and marketed his business to attract attention and achieve sustainable growth. He highlights two main strategies: partnerships and YouTube. Jeremy leveraged his YouTube channel, which had a small but engaged following, to promote his SMS integration for Zoho CRM. He also formed a partnership with Zoho, who funneled leads his way.Additionally, Jeremy emphasises the importance of customer reviews and how he focused on providing exceptional customer support to generate positive feedback, which helped differentiate his product and attract potential buyers.He also mentions the concept of price elasticity and how he tested different price points, and on the potential of SMS as a marketing tool, noting its effectiveness in cutting through the noise of overloaded email inboxes and reaching customers directly. He advises entrepreneurs to consider incorporating SMS into their communication strategies, especially for time-sensitive messages or when email engagement is low.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browserAWeberGrow, sell, and engage with your audience—all from a single platformPodcastpage.ioLaunch your podcast website in minutesLoom: Loom on. Meetings offRecord quick videos to update your team and cut down meetings by 29%Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Peppertype - Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial Intelligence.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/