Emerson McCuin | Building RevOps success through processes and AI

Emerson McCuin is the Head of RevOps at Haas Alert. DealHub's Mark Lerner had the opportunity to sit down and chat with him on the sidelines of the HubSpot Inbound conference.Emerson's journey to RevOps is not your ordinary one - he started in social work, moved to sales, and, in the process learned to build a "Shadow" CRM to better align it with his own process. Soon after, other people within the company started asking him to build the same thing for them. It was then that he realized that it was in building processes and systems that he found his true calling. He found his way to his current RevOps role by answering a question posed in a Slack channel about what to put on a RevOps job description. Emerson said "forget the job description, hire me and we'll figure it out together".Emerson is a big advocate for leveraging AI to "democratize" building internal systems. Where there was once a blocker when you needed dev resources for something, you can now build it yourself with help of ChatGPT. But, it's not magic and you need to know the ideal end state is, or you'll end up with garbage. Emerson's champions HubSpot CRM and is excited about some of the big AI innovations leading the CRM into the future.