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Envejecimiento y consumo: ¿están las marcas listas para una América Latina más longeva?

EPISODE · Mar 30, 2026 · 8 MIN

Envejecimiento y consumo: ¿están las marcas listas para una América Latina más longeva?

from Detrás del Insight con Eco Market Research · host Jellypod

En este episodio de Detrás del Insight con Eco Market Research, Virginia Marchena y Sully Romero analizan cómo el rápido envejecimiento de la población en América Latina está reconfigurando el consumo, la fuerza laboral y las oportunidades para las marcas.A partir de datos de CEPAL y estudios regionales, conversan sobre el aumento del grupo 60+ y 80+, y el surgimiento de la llamada "economía plateada". Traducen estas tendencias demográficas en implicaciones concretas para marketing, construcción de marca, innovación de productos y diseño de experiencias, ofreciendo ejemplos prácticos y ángulos de segmentación que ayudan a pasar del discurso sobre envejecimiento a decisiones accionables.

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Envejecimiento y consumo: ¿están las marcas listas para una América Latina más longeva?

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