Ep. 11 - Fix Misalignment By Identifying The Root Cause w/ Peter Strohkorb

from The Alignment Podcast · host Jeff Davis

This episode I speak with Peter Strohkorb - Founder/CEO of Peter Strohkorb International. He is a consultant and author of "The OneTEAM Method". He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet. What you'll learn from our conversation: >Peter's "aha" moment about the way Sales and Marketing interacted with each other in the corporate setting >An alignment test that shows you how well your Sales and Marketing teams are actually collaborating >What happened in the 90's that caused today's current state of misalignment >Who should "own" alignment between Sales and Marketing within the company Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Visit jeffdavis2.com for more information about working together on speaking, coaching, or consulting engagements.

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