PODCAST · business
The Alignment Podcast
by Jeff Davis
Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!
Episodes
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EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta
In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth. The company's Customer Cloud offers a powerful set of solutions focused on customer success, product…
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EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with...
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EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler
This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more. In our conversation we discuss: What B2B sales leaders...
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EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.
This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the "Manage Your Message" podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants,...
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EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza
This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused…
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EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges
This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales...
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EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington
This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capital, and corporate development. He has been involved in the evolution and definition of the inside sales industry and speaks regularly on the topic. Dave is also co-author of the...
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Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers. In our conversation we discuss: The different between...
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EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall
This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with...
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EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci
This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Business Review, 2x TED speaker, and author of "Rising to Power". Ron has expertise in helping companies take a holistic approach to transformation which includes addressing their...
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EP. 35 - The Future Of B2B Marketing w/ Joel Harrison
This episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His publication is the leading provider of insights, best practices, and professional development for B2B marketers. Beyond just media, B2B Marketing also offers training,...
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EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen
This episode I speak with Gabe Larsen, VP of Marketing at InsideSales.com. He is also the host of the popular Sales Secrets Podcast and president of the Utah chapter of the AA-ISP. Gabe has a wealth of experience cross-functional experience in finance, consulting, sales and marketing. He is now...
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EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson
This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying...
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EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul
This episode I speak with Andy Paul - a founder, author, speaker, and sales acceleration strategist that has significant experience working with B2B organizations focused on growth. His latest venture, The Sales House, is the only all-in-one sales education community for the modern B2B seller. In...
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Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten
This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business. In our conversation we discuss: Why having a clear story is so important…
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Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D.
This episode I speak with Antwoine Flowers, Ph.D., who is a neuroscientist, data scientist, and founder of Elegant Theory. Antwoine works at the intersection of data analysis and machine learning engineering. He has significant experience working closely with sales and marketing leaders to...
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Ep. 29 - Influencers Significantly Impact the Sales Process w/ Colleen Francis
This episode I speak with Colleen Francis, Owner of Engage Selling Solutions. Colleen is a hall of fame keynote speaker, award-winning sales strategist, best-selling author, and named as one of Linkedin's Top Voices. She works with organizations and executives to create strong, consistent, and...
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Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette
This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. In our conversation we discuss: How to transform into a more...
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Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford
This episode I speak with Paul Bickford, global director of sales and channel enablement at Oracle as well as president of Transformative Sales Solutions. Paul has trained and coached over 12,000 professionals all over the world and continues to consult with sales leaders and CEOs on sales...
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Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell
This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories. In our conversation we discuss: The best way Marketing can align with Sales to produce…
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Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith
This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation. In our conversation we discuss: The most compelling reason Sales and...
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Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman
This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices. In our conversation we discuss: The...
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Ep. 23 - Video Data Tells A Ton About Buyer Intent w/ Tyler Lessard
This episode I speak with Tyler Lessard, VP of Marketing at Vidyard. Tyler has over 15 years of experience in b2b marketing, sales enablement, content marketing, brand, and video. Throughout all these experience he has always taken a customer-centric approach to problem solving, creative...
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Ep. 22 - Using The 3 Pillars of Persuasion To Create Team Synergy w/ Tony Perzow
This episode I speak with Tony Perzow, Keynote Speaker on Negotiation, Persuasion, and Influence. Tony has worked with companies such as Red Bull, Walmart, Apple and Google to help their professionals understand the science and art of persuasion. His presentations shatter the myths and...
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Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober
This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups. In our conversation we discuss: How cultural and organizational...
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Ep. 20 - AI Increases Sales Productivity w/ Stefan Groschupf
This episode I speak with Stefan Groschupf, Founder and CEO of Sales Hero. Stefan has a history of founding and running tech companies for over 20 years and is now focused on revolutionizing sales tech for the modern sales team. In our conversation we discuss: What's holding back sales reps from...
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Ep. 19 - Marketing Must Help Sales Eliminate Bad Leads w/ Mark Hunter
This episode I speak with Mark Hunter - The Sales Hunter. He is a keynote sales speaker, best selling author, trainer, and consultant. He leverages his over 18 years of experience in sales and marketing to help companies sell more effectively. In his book "High-Profit Selling", Mark helps...
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Ep. 18 - How To Align Multinational Sales and Marketing Teams w/ Iris Chan
This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter...
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Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti
This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business development. He has held roles as a CMO, sales leader, and entrepreneur in companies ranging from $10 million dollars in revenue to several billion. He has also built and…
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Ep. 16 - Leverage Transparency To Shorten Sales Cycles w/ Todd Caponi
This episode I speak with Todd Caponi, Author of "The Transparency Sale" and Principal at Sales Melon. Todd pulls from his vast experiences as a sales leader at companies like Power Reviews and Exact Target (Salesforce) to help modern sellers understand the importance of transparency in closing...
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Ep. 15 - Get More Buy-in By Connecting Alignment With Business Strategy w/ Maggie Safro
This episode I speak with Maggie Safro, CEO of Meres Consult located in London. She is an author, speaker, advisor and consultant that focuses on transformation, business growth, and peak performance. Maggie has significant cross-industry experience with a special interest in high-growth B2B tech...
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Ep. 14 - Using Neuroscience to Understand Human Collaboration w/ Moran Cerf, Ph. D
This episode I speak with Moran Cerf, Ph.D. He is a professor of Neuroscience and Business at Northwestern University. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. He holds multiple...
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Ep. 13 - How To Choose The Right Sales Tech w/ Nancy Nardin
This episode I speak with Nancy Nardin - Founder of Smart Selling Tools and Co-Founder of Vendor Neutral - a company that helps enterprises identify technology requirements and discover practical industry solutions personalized for where they are in their technology journey. She is an expert in...
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Ep. 12 - Buyers Want To Hear From You Early In Their Journey w/ Mike Schultz
This episode I speak with Mike Schultz. He is the Founder and President at RAIN Group - a global sales training and performance improvement company that unleashes sales potential by delivering transformational experiences for clients. Beyond being a world-renowned speaker, researcher, and sales...
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Ep. 11 - Fix Misalignment By Identifying The Root Cause w/ Peter Strohkorb
This episode I speak with Peter Strohkorb - Founder/CEO of Peter Strohkorb International. He is a consultant and author of "The OneTEAM Method". He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet. What…
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Ep. 10 - Decreasing Time To Revenue Requires A Focus On Customer Value w/ Roderick Jefferson
This episode I speak with Roderick Jefferson - CEO of Roderick Jefferson & Associates, LLC which is sales enablement company focused on driving growth in small/mid-size companies and Fortune 500 corporations. He is also a founding member of the Sales Enablement Society which has the goal to…
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Ep. 09 - Digital Transformation Is Forcing Alignment w/ David Coleman
This episode I speak with David Coleman, collaboration expert and managing director of Collaborative Strategies, Inc. He has been an author and industry analyst on collaboration and digital transformation for the last 30 years. He is a columnist for CMSwire.com, CIO.com, and the Cutter IT…
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Ep. 08 - Customer Experience Is The Future of B2B w/ Justin Shriber
This episode I speak with Justin Shriber - VP of Marketing at Linkedin. He has over 20 decades of experience in software as well as having roles in both sales and marketing. He helps us see and understand the future of Marketing and Sales Alignment. What you'll learn from our conversation: >The...
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Ep. 07 - How To Develop The Best Revenue Tech Stack w/ Dan Cilley
This episode I speak with Dan Cilley - CEO of telemaxium and co-founder of Vendor Neutral. He is a technologist that is able to help company leaders get clarity on what technology they need to deploy into their organizations to enable growth acceleration. What you'll learn from our conversation:...
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Ep. 06 - Hey, CEO! You Are Responsible For Alignment w/ Trish Bertuzzi
This episode I speak with Trish Bertuzzi. She is the CEO of the Bridge Group which works with technology companies to build, evolve or validate their inside sales strategies and the author of the author of The Sales Development Playbook. What you'll learn from our conversation: >How to align your...
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Ep. 05 - Be Insight-Driven, Not Just Data-Driven w/ Ted Corbeill
This episode I speak with Ted Corbeill. He is an accomplished military veteran who has taken the skills he has learned during active duty and transitioned them into creating innovative sales enablement programs. What you'll learn from our conversation: >The difference between data, insights and...
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Ep. 04 - The Psychology of Collaboration w/ Debra Mashek, PhD
This episode I speak with Debra Mashek, PhD. She is a professor of social psychology at Harvey Mudd College and has spent over two decades studying how people form relationships with each other, as well as the challenges and rewards of doing so. What you'll learn from our conversation: >The...
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Ep. 02 - Marketing Exists to Make Sales Easier w/ Tracy Eiler
This episode I speak with Tracy Eiler, CMO at InsideView and co-author of the book "Aligned to Achieve". She believes that "Marketing exists to make sales easier" (but they're not doormats) What you'll learn from our conversation: >The reason why Sales and Marketing have had this long-lasting...
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Ep. 03 - Higher-Value Conversations Lead To More Deals w/ Anthony Iannarino
This episode I speak with Anthony Iannarino - international speaker, bestselling author, sales leader, and entrepreneur. He posts daily sales tips and insights to The Sales Blog. What you'll learn from our conversation: >How to adjust to the new non-linear sales process >What sales leaders should...
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Ep. 01 - Why I Created The Alignment Podcast w/ Jeff Davis
A brief explanation of why I created The Alignment Podcast
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ABOUT THIS SHOW
Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!
HOSTED BY
Jeff Davis
CATEGORIES
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Frequently Asked Questions
How many episodes does The Alignment Podcast have?
The Alignment Podcast currently has 45 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Alignment Podcast about?
Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into...
How often does The Alignment Podcast release new episodes?
The Alignment Podcast has 45 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Alignment Podcast?
You can listen to The Alignment Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Alignment Podcast?
The Alignment Podcast is created and hosted by Jeff Davis.
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