EP 116 | Efficiently Marketing and Running Your Small Business With Mark Amell

In this episode of Sales Made Easy, we have a special guest, Mark Amell, joining us to share his expertise in running a small business from home and utilizing effective marketing techniques.First, we dive into the importance of gaining the trust of online buyers, with Google considering reviews as the second highest factor when ranking businesses. We learn how having a significant number of reviews compared to competitors can make a crucial impact on sales.Mark shares valuable insights on planning and productivity as a small business owner. He reveals his method of categorizing projects to allocate time effectively, taking into consideration his role as a single parent. He emphasizes the significance of chunking time in the mornings to maximize progress towards weekly goals.We explore the significance of evaluating the character and values of potential clients, beyond just making a sale. Mark highlights the importance of accessing their network and connections as well.Our guest also introduces Alignable, a platform where he and Harry initially connected. They discuss the benefits of networking and surrounding oneself with the right people in business.Harry and Mark engage in an insightful conversation about running a small business from home, creating landing pages, optimizing websites for SEO, and leveraging social media. Mark provides valuable tips on effective marketing techniques, such as triggering memories and utilizing follow-ups.We also delve into the challenges and rewards of working from home. Mark shares his morning routine with his four dogs and how it sets him up for a productive day. He emphasizes the importance of having structure in family and social life and shares tactics for maintaining focus amidst distractions.In addition to exploring Mark's expertise, Harry shares his own experiences in the marketing industry. They discuss the dangers of relying solely on one or two marketing techniques and the power of diversifying strategies. Harry also showcases the benefits of attending smart connect events and how he has managed to meet and connect with numerous business professionals through effective conversation techniques.Throughout the episode, the duo emphasizes the significance of understanding one's product, target market, and competition. They stress the need for strategic planning, finding a niche, and delivering a specific message to stand out from larger corporations.Connect with Mark Amell:Email: [email protected] with me: LinkedInhttps://sellingwithdignity.com/Join my Facebook Group: https://www.facebook.com/groups/sellingwithdignity