EP 1292 Allison Ball - Mistakes Coffee Brands Make In Grocery - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]******************************This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.The episodes of this series:1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mUIn this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.00:00 Introduction: The Reality of Selling Your Product00:32 Sponsorship Message: Map It Forward Workshop01:11 Welcome and Series Overview01:35 Personal Experience: Challenges in Grocery02:51 Common Mistakes in the Coffee Category06:00 The Importance of Sales Proof06:30 Misconceptions About Grocery Sales11:49 Pay-to-Play in Grocery Stores17:34 Marketing Strategies for In-Store Sales24:20 Conclusion and Next StepsConnect with Allison Ball and Retail Ready™ here:https://www.instagram.com/foodbizwiz/https://www.alliball.com/homeREBUTTAL••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]