EP 1427 Reza Kosar - How Do We Define Quality? - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here:📧 email: [email protected]