EP 1563 | Part 3 of 5: Fair Prices and the C-Market (Carley Garner)

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionIn Part 3 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading gives us her take on one of the most difficult and emotionally charged questions in the coffee industry:Can the futures market ever support a fair price for producers?Carley Garner approaches this question from the perspective of how markets are designed to function, not how we might wish they functioned.Futures markets do not consider the cost of production. They do not aim to ensure fairness. They exist to facilitate risk transfer and price discovery between participants with opposing needs.This episode explores why that reality creates tension in coffee, where producers are often the least protected participants in the system.We also dive into concepts like backwardation, the role of large market participants, and whether there are practical ways to use the tools of the futures market while still working toward more stable and sustainable pricing structures.This is not a comfortable conversation, but it is a necessary one.Connect with Carley Garner and DeCarley Trading:https://www.decarleytrading.comhttps://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]