Ep. 92: Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up

Higher ed marketing teams are competing in one of the noisiest environments we’ve ever seen, and traditional tactics often get lost in a “sea of sameness.” So Fordham University tried something different. At the NACAC conference, the team transformed a pizza shop across the street into a fully branded Fordham pop-up experience. With New York style pizza, music, and Fordham branding everywhere, the activation drew nearly 1,000 attendees in a single day. In this episode, Allison talks with Justin Bell and Laura Cioffi about how the idea came together, what they learned from launching the pop-up, and why experiential marketing works best when it’s amplified by traditional campaigns. Join us as we discuss: [2:25] How Fordham brought a piece of New York to Columbus [11:17] What success and ROI look like in experiential marketing [17:50] Why experiential marketing needs amplification with traditional marketing Check out these resources we mentioned during the podcast: NACAC EduWeb Summit To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.