EP108 Every Deal Matters

Adam Butler, Director of Sales and Marketing at Avamore Capital, returns to the podcast to talk about the lender’s remarkable growth story – a 90% increase in volumes in H2 2025, driven by bespoke in-house tech, an expanded and increasingly diverse sales team, and a renewed commercial mindset. Adam unpacks Avamore’s £250 million lending target for the new financial year, explains how their new broker portal and DIP calculator are set to transform broker efficiency, and shares his take on certainty of funding, geographic expansion beyond the South-East, and why saying no the right way is sometimes the most powerful sales tool. Packed with insights on what makes deals progress well, how to compete with ‘hot lenders’, and why trust will always beat price in specialist finance.Guest: Adam Butler, Director of Sales and Marketing, Avamore CapitalGuest Socials: LinkedIn – https://www.linkedin.com/in/adam-butler1/Sponsored by:Avamore Capitalhttps://avamorecapital.com#SpecialistFinance #PropertyFinance #BridgingFinance #DevelopmentFinance #SpecialistLending #Bridging #Development #Business #Leadership #Fintech #PropertyDevelopment #RealEstateFinance #BusinessStrategy #TeamBuilding #SalesLeadership #BrokerRelationships #PropertyFunding #LendingTechnology #AvaMoreCapital #CertaintyOfFundingChapters:00:00:00 – Intro and Adam’s Career Milestones at Avamore00:07:40 – Building a Diverse, Knowledgeable Sales Team00:11:54 – Lending Appetite and Core Products00:19:07 – Geographic Expansion Beyond the South-East00:24:26 – Market Dynamics and the Competitor Landscape00:29:15 – The £250 Million Target00:33:04 – Tech That Enables, Not Replaces00:43:39 – What Makes a Deal Progress Well00:52:52 – Staying Focused Amid Market Noise01:02:15 – Scaling the Team and Career Advice