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EP120：把環法自行車賽帶進日月潭！名衍行銷如何用 20 年功力，讓世界看見台灣？

EPISODE · Dec 29, 2025 · 50 MIN

EP120：把環法自行車賽帶進日月潭！名衍行銷如何用 20 年功力，讓世界看見台灣？

from 一吉邦 A-One

一吉邦 A-One節目 第一百二十集，把環法自行車賽帶進日月潭！名衍行銷如何用 20 年功力，讓世界看見台灣？ 你有想過，在日月潭也能體驗到世界頂級的「環法自行車賽」嗎？這集我們邀請到台灣運動行銷界的元老——名衍行銷，聊聊他們如何把國際級的熱血賽事搬到你我身邊！ 名衍行銷在台灣深耕超過 20 年，執行長黃成翰憑藉著過去在 ESPN 體育台的深厚人脈與專業，帶領團隊創下無數經典。最讓人驚艷的，就是他們成功引進了「環法自行車挑戰賽（L'Étape）」來到日月潭，讓台灣車友不必出國，就能享受世界最高規格的騎乘體驗。 這集節目的精彩亮點： • 國際賽事搬運工： 引進「環法」這種國際大IP有哪些不為人知的難關？名衍如何讓世界級賽事在日月潭完美落地？ • 不只是辦比賽，是辦觀光： 從深耕 14 年的「秀姑巒溪泛舟鐵人賽」到「澎湖跨海馬拉松」，名衍如何精準吸引萬人參與，創造千萬產值？ • 大品牌的信任清單： 為什麼麥當勞、7-11、TECO 等百家企業，這 20 年來辦活動首選都是他們？ • 整合行銷的真功夫： 從創意發想、數位操作到現場執行，揭秘這群「活動狂人」如何一條龍搞定所有細節。 如果你想知道如何將運動賽事與地方觀光結合，或是想聽聽引進國際賽事的實戰內幕，這集名衍行銷的分享你絕對不能錯過！ 本節目由Feebees 襪鞋冠名贊助 -- Hosting provided by SoundOn

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EP120：把環法自行車賽帶進日月潭！名衍行銷如何用 20 年功力，讓世界看見台灣？

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