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EP502【接軌國際】AI搜尋改變SEO的生態？有SEO需求的品牌或電商如何因應？ 企業要怎麼避免產出「AI味」的文章？

EPISODE · Jul 16, 2025 · 19 MIN

EP502【接軌國際】AI搜尋改變SEO的生態？有SEO需求的品牌或電商如何因應？ 企業要怎麼避免產出「AI味」的文章？

from 經理人Podcast · host 經理人Podcast

《經理人》月刊第18屆「100MVP經理人」徵件正式啟動！即日起至8月8日，歡迎報名參加，與百位優秀經理人一同迎向榮耀時刻！ 想知道更多詳情？請點擊報名連結 https://edm.managertoday.com.tw/100mvp/   本集由《經理人月刊》編輯團隊精選國際財經管理資訊、以及科技相關議題，採訪編輯李岱君、尤韻蓉提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。  🎧重點搶先聽： AI 搜尋時代來臨，相比傳統搜尋，AI 搜尋更注重語境和語義理解，提供更整合的回覆，改變了使用者的搜尋與資訊吸收習慣。 SEO 面臨的新挑戰，使用者點擊率下降，形成「零點擊搜尋」（Zero Click Search）現象，人們看完 AI 回答不再點進網站。Google 及其他搜尋工具面臨競爭壓力，因此積極整合 AI 功能以留住使用者。品牌與內容策略的轉變，企業要如何避免「AI味」的文章？雖然 SEO 基本功仍然重要（如結構化資料、標題、分類），但內容必須更具獨特觀點與專業權威。 Powered by Firstory Hosting

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EP502【接軌國際】AI搜尋改變SEO的生態？有SEO需求的品牌或電商如何因應？ 企業要怎麼避免產出「AI味」的文章？

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