EPISODE · Jun 5, 2022 · 27 MIN

Episode 102: Patrón Tequila

from Liquor and Liqueur Connoisseur · host Matt Birchard

Episode 102 features Patrón Silver Tequila. Boxed and bottled in a handmade glass bottle that's 750ml at 40% ABV, or 80 proof and it retails for $50.Enjoy this episode with a neat pour of Patrón Tequila!The official website for Patrón: https://www.patrontequila.com/Brief Historical Timeline:1989 - John Paul Dejoria and Martin Crowley wonder what the aristocrats in Mexico drink, Martin Crowley finds it at Casa Sieta Leguas1989 - John Paul Dejoria and Martin Crowley form the Patron Spirits Company, securing 100% of production from a distillery in Mexico, as well as the services of Francisco Alcaraz, who would become Master Distiller1991 - Patrón hold a blind tasting event at Spago in West Hollywood with a celebrity guest list2000 - Ed Brown is hired as CEO2002 - Patrón begins setting up their own production facility, what would become Hacienda Patrón2003 - Founder Martin Crowley dies, kicking off a 5 year legal battle for control of the brand2006 - Patrón reaches 1 million 9-liter equivalent case sales2008 - John Paul Dejoria acquires 70% of Patrón with Bacardi owning 30%2012 - Patrón reachs 2 million 9-liter equivalent case sales2018 - Bacardi buys John Paul Dejoria out of his stake in Patrón for $5.1 Billion USD2020 - Case sales are 3.1 millionKey Cocktails:Please try Patrón neat, then mix as you like in your favorite cocktails that call for tequila.References:The Patrón Way by Ilana Edelstein, published in 2013 with a forward by John Paul DejoriaJohn Paul Dejoria interview on YouTubeIlana Edelstein interview on YouTubeMercury News article from 2017 on the founders of PatrónWikipedia Article on PatrónWikipedia Article on John Paul DejoriaStatista Global Sales InformationForbes article "The Truth Behind Patrón's Tequila Empire (may require subscription)Bacardi Press Release on Purchase of PatrónBusiness Insider Video on How Patrón is MadePatrón YouTube Video on "60 Hands"Contact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: <a...