EPISODE · Jul 16, 2022 · 30 MIN

Episode 104: Maker's Mark

from Liquor and Liqueur Connoisseur · host Matt Birchard

Episode 104 features Maker's Mark Kentucky Straight Bourbon Whisky. Bottled in 750ml at 45% ABV, or 90 proof. It retails for about $28.Enjoy this episode with a Maker's Mark Old Fashioned!The official website for Maker's Mark: https://www.makersmark.com/Brief Historical Timeline:1840 - T.W. Samuels erects the family's first commercial distillery in Kentucky1943 - Bill Samuels gets out of his family business, for awhile1953 - Bill Samuels founds Maker's Mark1958 - The first bottles of Maker's Mark are hand dipped in red sealing wax1973 - Maker's Mark hires Kentucky ad agency Doe Anderson1975 - Bill Samuels, Jr. becomes President and CEO of Maker's Mark1980 - Maker's Mark is featured on the front page of The Wall Street Journal1981 - Hiram Walker buys Maker's Mark2004 - A second still is added to increase production2005 - Pernod Ricard (who ended up with Maker's Mark through acquisitions) sells the brand to Fortune Brands, which would become part of Beam Suntory2011 - Maker's Mark sells 1 million 9-liter case equivalents for the first time2011 - Rob Samuels, grandson of the founder, takes over when his father Bill Samuels, Jr. retires2013 - Proof is reduced 3%, but only for a moment2015 - A $67 million investment includes a third still and new warehouses2019 - Maker's Mark sells 2.4 mill casesKey Cocktails:Use as you would any quality bourbon. I'm drinking it neat, but try it in an Old Fashioned or Manhattan.References:Book: Maker's Mark - My Autobiography by Bill Samuels, Jr. published in 2000Wikipedia Article on Maker's MarkBrand History Article on The Spirits BusinessDrink Spirits Story on Maker's Mark WhiskyMaker's Mark on The Spirits EducatorVinepair.com Article on Hops Used in ProductionVinepair.com Article on Maker' MarkDoe Anderson Ad Agency for Maker's MarkPress Release on Bill Samuels, Jr. Retiring via the Wayback MachineContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: <a href="https://www.instagram.com/LiquorandLiqueurConnoisseur/" rel="noopener noreferrer"...