Episode 126 - The difference between PR and marketing

In this episode of Pitch Perfect, Jaimie Abbott unpacks one of the most common questions in business visibility: what’s the real difference between PR and marketing, and why should you care? Whether you’re a coach, course creator, speaker or entrepreneur, understanding how PR and marketing work (both separately and together) can be the key to unlocking next-level credibility, reach, and revenue. Jaimie breaks it down with relatable analogies, shares the powerful “X-factor” that makes PR such a trust multiplier, and dives into common mistakes to avoid — like using a salesy pitch with journalists or ignoring your local media. She also shares real-world wins from her clients and her own story, proving how earned media can lead to paid gigs, podcast interviews, and profit. If you’re ready to build visibility that lasts longer than an Instagram Reel and actually gets you results, this episode is your must-listen. Want help putting it into action? Come join Jaimie inside PR Club, where you’ll find masterclasses, templates, and support to help you shine without the hustle.h