Episode 133 - Geoff Dawson, Director of Sales at FANUC

EPISODE · Mar 19, 2026 · 21 MIN

Episode 133 - Geoff Dawson, Director of Sales at FANUC

from Manufacturing Matters · host Tech B2B

“Technologies like AI, cobots, and digital twins are making automation more accessible and making the deployment of robots more agile and much faster. You don’t have to be a rocket scientist to engage with a robot.” In this episode of Manufacturing Matters, TECH B2B Marketing’s Jimmy Carroll is joined by Geoff Dawson, Director of Sales at FANUC, to discuss the different technologies shaping the future of automation and manufacturing. The conversation touches on how innovations in collaborative robots, AI, digital twins, and intuitive robot interfaces are making industrial automation more accessible than ever before. As manufacturers face a widening labor and skills gap, automation technologies are increasingly helping companies maintain productivity while empowering workers to move into higher-value roles.In addition, the conversation covers  “lights-out manufacturing,” the growing role of robotics in industries beyond automotive — including food and beverage and pharma — and why small- and mid-size manufacturers represent one of the biggest opportunities for automation in the coming years. Covering everything from reshoring and workforce shortages to AI-enabled robotics and the emergence of plug-and-play automation solutions, this episode offers a look at where manufacturing technology is headed — and why the next decade may be the most exciting yet for industrial automation. Read the transcript: https://www.manufacturing-matters.com Learn more about FANUC: https://www.fanucamerica.com/ Learn more about TECH B2B Marketing: https://www.techb2b.com Follow Manufacturing Matters on LinkedIn: https://www.linkedin.com/showcase/manufacturing-matters/ Follow FANUC on LinkedIn: https://www.linkedin.com/company/fanuc-america-corporation Follow TECH B2B Marketing on LinkedIn: https://www.linkedin.com/company/tech-b2b-marketing/  #manufacturing #automation #manufacturingmatters #techb2b #robotics #reshoring #cobotsSupport the show

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Episode 133 - Geoff Dawson, Director of Sales at FANUC

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