EPISODE · Jul 10, 2020 · 12 MIN

Episode 14: Aperol

from Liquor and Liqueur Connoisseur · host Matt Birchard

Episode 14 features Aperol. An Italian bittersweet liqueur that's a very light 11% alcohol by volume, 22 proof. It's very successful in part due to strong advertising.Enjoy this episode with an Aperol Spritz!Aperol's official website: https://www.aperol.com/Brief Historical Timeline:1912 - Silvio and Luigi Barbieri inherit a liqueur company from their father 1919 - Aperol is launched1960s - Aperol launches the "Ah, Aperol!" TV campaign 2003 - Acquired by Gruppo Campari2006 - First imported into the USA2011 - New bottle design2019 - Aperol Spritz is the 9th best selling cocktail worldwideKey Cocktail:Aperol, perhaps more than any other liqueur is known for a single cocktail, the Aperol Spritz.The cocktail was invented in the 1950s. Make it by filling a wine glass with ice, then pour in the following:3oz. Prosecco 2oz. Aperol1oz. soda waterGently stir, garnish with an orange wheel or wedge.References:Ah, Aperol! TV commercial from 1965Wikipedia article on AperolGruppo Campari Aperol Product BackgroundTown & Country article on Aperol SpritzGruppo Campari Net Sales by BrandContact Information:Official show website is: www.liquorandliqueurconnoisseur.comFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur