Episode 14 - Overcoming Fear and Building a Thriving MFR Practice: Heather Hammell's Story

In this episode of the podcast, host Unu interviews Heather Hammel, a long-time myofascial release (MFR) therapist and the host of the MFR Coach's Podcast. Heather shares her journey of discovering MFR and how it transformed her life and the lives of her loved ones. She explains how she took a leap of faith and fully immersed herself in MFR, transitioning her massage therapy practice to focus solely on this approach. Heather's husband, a physician, also found relief through MFR and experienced significant improvements after just a few sessions. The conversation then delves into Heather's decision to transition from being an MFR therapist to becoming the "MFR Coach." Heather discusses the fear and challenges she faced in leaving behind her established practice, as well as the epidemic of underearning and burnout she observed in the MFR community. She shares her journey of grief and ultimately finding her calling in coaching and supporting other therapists. Unu and Heather explore the importance of work-life balance for business owners, particularly in the MFR field. Heather emphasizes the need to work on one's money mindset and truly understand what it takes to run a successful practice. She highlights her coaching program, which aims to help MFR therapists set up thriving practices while also taking care of themselves and their personal lives. Heather discusses the key qualities of successful clients in her program and the importance of community support. She also addresses the financial investment required for her coaching program, encouraging potential clients to consider the long-term benefits rather than just the upfront cost. In the closing moments of the episode, Heather leaves listeners with her final thoughts on the neutral nature of numbers in business and the importance of working on one's money mindset. The episode offers a comprehensive exploration of Heather's journey in the MFR field, her transition to becoming a coach, and her insights on building a successful and balanced MFR practice.