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Episode 17: 'Click here': Engaging with consumers via digital advertising

EPISODE · Sep 30, 2019 · 26 MIN

Episode 17: 'Click here': Engaging with consumers via digital advertising

from Mintel Little Conversation

Digital advertising is a complex industry to navigate. Today's multi-channel advertising saturation means you can't demand people's attention any more - you have to earn it. Cross-device behaviour means consumers are on their mobile while watching TV and shopping on their laptop, interacting with multiple ads on multiple devices at the same time. So how can digital marketers remain relevant and ensure consumers feel empowered, engaged and entertained?.Host: Andrew Davidson (SVP/Chief Insights Officer, Comperemedia).Guest: Laura Ziemer (Director of Insights, Digital Media, Comperemedia).Buddy Lo (Sr. Technology and Consumer Electronics Analyst, US).Rebecca McGrath (Senior Media Analyst, UK).

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Episode 17: 'Click here': Engaging with consumers via digital advertising

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