Episode 20: Alex McIntosh – Exit Through the Gift Shop: How to Win Back Your Patients in a Digital World

What’s really driving patients to buy their contact lenses elsewhere? Can independent clinics compete with big box retailers without slashing prices? And what does a truly seamless patient journey look like?Alex McIntosh, founder of Otto, joins Dr. Trevor Miranda to unpack the operational blind spots that cost clinics revenue and retention. Drawing from his early experience in a family-run optical business, Alex shares how independent practices can capitalize on digital tools like automation, prescription data, and frictionless e-commerce to close the loop and stay top-of-mind with patients long after they leave the exam room.Mentioned in this episode:Dan Martell - Buy Back Your TimeSubscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠⁠⁠⁠.Thank You to our Sponsor(s)⁠⁠⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠⁠⁠Enjoy the show? Please Follow, Like and Subscribe.