EPISODE · Sep 11, 2020 · 19 MIN

Episode 23: Pimm's No. 1

from Liquor and Liqueur Connoisseur · host Matt Birchard

Episode 23 covers Pimm's No. 1. A gin based spirit from Great Britain, it's a mainstay of Summer for the British when mixed into its signature cocktail the Pimm's Cup. At 25% ABV, or 50 proof, it's easy drinking, especially when mixed. Enjoy this episode with a Pimm's Cup.Pimm's official website: https://www.anyoneforpimms.com/ Brief Historical Timeline:1840 - James Pimm invents Pimm's No. 1 to be served at his Oyster bar1851 - No. 2 and No. 3 are introduced1859 - Production for commercial sale beyond the oyster bar begins1865 - James Pimm sells his business to Fredrick Sawyer1880 - Horatio David Davies buys Pimm's1887 - Pimm's Oyster Houses are franchised throughout LondonLate 1890s - Horatio becomes Sir Horatio as a member of Parliament then Lord Mayor of London1906 - Sir Horatio forms Pimm's into a private company and uses his connections to popularize Pimm's No. 1Post WWII - No. 4 is launched1960s - No. 5 and No. 6 are launched1969 - Diageo ancestor acquires Pimm's, Diageo still owns the brand as of 20201971 - Pimm's Cup is first sold at Wimbledon1970s & 80s - Variations other than No. 1 are retired, sales decline1990s to today - Diageo invests in marketing and Pimm's No. 1 has it's place cemented in the British and world drinks cultureKey Cocktail:Pimm's No. 1 is basically a premixed punch. Much of this episode digs into the history of this "fruit cup" cocktail. Pimm's No. 1 is synonymous with the Pimm's Cup cocktail.The British way is to mix 1 part Pimm's No. 1 with 3 parts Lemonade and garnish heavily with Strawberry, Orange, Cucumber and a sprig of Mint. The American (or more specifically, New Orleans) way is to substitute the lemonade for Sprite, 7-Up or other lemon lime soda. And cut back on the garnish a bit.References:Wikipedia article on Pimm'sWeb Archive version of the Pimm's official website, circa 2016Wikipedia article on a SlingWikipedia article on the Singapore SlingDifford's Guide article on Fruit CupsThe Spruce Eats article on Pimm'sNapoleon House Restaurant in New OrleansTop UK selling RTD cocktails for 2019Contact Information:Official show website is: www.liquorandliqueurconnoisseur.comFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur