EPISODE · Sep 2, 2019 · 24 MIN
Episode 25: GMB ads, average position and maximise conversion value
from Search with Candour · host Candour
What's in this episode? Mark Williams-Cook & Rob Lewis will be talking about: GMB ads: Google is now showing competitor ads within organisation's own information boxes. Average position sunsetting: Google is removing the 'average position' metric. Rob and Mark discuss the pros and cons and impact it will have on campaigns. Maximise conversion value: Google's newest automated bidding strategy. Can we sack the PPC managers yet? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
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Episode 25: GMB ads, average position and maximise conversion value
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