PODCAST · business
Search with Candour
by Candour
Season 5 - The AI Series, launches in October 2026, focusing on AI search optimisation and GEO.Every Monday, Jack Chambers-Ward brings you the latest SEO and AI search news as well as interviews with the world's leading SEO and GEO experts.We'll keep you up-to-date and ready to start your working week.For previous episodes, visit https://withcandour.co.uk/podcast
Episodes
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AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies
Nathan Gotch joins Search with Candour to discuss the state of AI search in 2026. Topics include: how the demand for GEO and AI search optimisation has grown recently how much traditional SEO rankings and AI search citations crossover the fragmentation of search across different AI search engines...
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Ditch hustle culture to build career longevity (Live podcast at Komedia in Brighton - 7 October 2026)
This live podcast event brings together The SEO Mindset and Search with Candour podcasts at Komedia in Brighton. The trio of hosts explore mixed feelings about hustle culture, its long-term harm, burnout and disconnection and redefining success beyond productivity. They also share practical steps...
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SEO vs GEO: Which Traditional SEO Tactics Still Work for AI Search? (with Charlie Whitworth)
Welcome to season 5 of Search with Candour! Jack sits down with SEO veteran Charlie Whitworth to discuss whether SEO and “GEO” are essentially the same and which traditional SEO strategies still work for AI search. Follow Charlie Whitworth SEO: https://www.whitworthseo.com/ HIVE MCR:...
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SEO and AI News Roundup: Google’s /goto Redirects, GSC AI Reports, PAA Goes AI & Publisher Payment Pilot Program
Recorded the day after the first SearchNorwichXL, this episode recaps the last four weeks of SEO news from the Core Updates newsletter: Google rolling out google.com/goto pass-through URLs to deter scraping amid the SERP API lawsuit (with rank-tracking tools finding workarounds); Google Search...
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Building a Personal Brand (Without Being Cringe) | Search With Candour x Indie Business Club
Jack Chambers-Ward hosts a crossover episode of Search With Candour with Mel Barfield from Indie Business Club, discussing personal branding through shared interests, authenticity, and community. The conversation covers balancing personal brand with employed work, using hobbies (ranging from…
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Automating SEO With ChatGPT + Python (Seb Atkinson) & Google Exploit Insights (Mark Williams-Cook) | Search with Candour
🌟 SearchNorwichXL - 24 September 2026: https://searchnorwich.org/ 🎟️Get your tickets: https://www.eventbrite.co.uk/e/searchnorwichxl-a-one-day-seo-conference-with-world-class-speakers-tickets-1985283700992?discount=podcast Jack Chambers-Ward previews SearchNorwichXLand shares two talks from…
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August 2026 SEO and AI News: EU AI transparency law, Claude watermarks, Google’s anti-scraping URLs
Topics discussed: New EU transparency rules requiring clear labelling of AI-generated or AI-altered content across formats Microsoft Clarity is adding branded vs non-branded segmentation for AI query/citation reporting and share of authority Anthropic’s Claude embedding watermarks/metadata Google...
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SearchNorwichXL Preview: SEO talks from Arnout Hellemans and Brendan Bennett
Jack Chambers-Ward continues the hype for SearchNorwichXL by highlighting talks from Arnout Hellemans and Brendan Bennett, who will be speaking at SearchNorwichXL. Arnout’s talk from SearchNorwich 16 is titled ‘How to work on your SEO without paying for tools’, and Brendan’s talk from…
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The big SearchNorwichXL 2026 preview
Jack Chambers-Ward and Mark Williams-Cook present a preview of SearchNorwichXL, their upcoming conference on 24 September 2026. Mark and Jack discuss the talks they’re looking forward to and give a preview of what to expect on the day. Use ‘MONDAYSWC’ to get 20% off your tickets:...
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SEO, design and brand in the age of AI | Search With Candour
Candour’s Principal SEO Consultant, Brendan Bennett and Design Lead Mark Salisbury join Search with Candour to discuss the growing overlap between SEO, design, UX, and brand, and how AI/LLMs and emerging agentic experiences affect the way we build and use websites. The Candour trio also explore...
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AI Search & SEO News (July 2026): Google Trends Update, ChatGPT + Yelp, AI Mode Ads & New Studies
Jack Chambers-Ward hosts a July 2026 AI search and SEO news roundup on Search With Candour. This episode covers everything from new Google Trends features and social media data tracking in Google Search Console to research about ads in Google AI Mode and if Google punishes AI-generated content....
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Turn client expertise into SEO gold | Search with Liv Day and Ellie Wraith
Liv Day and Ellie Wraith from Digitaloft join Search with Candour to explain how to turn client expertise into SEO gold and why you need to create content your competitors can’t copy. They explain why unique, non-commodity content matters more in the AI era, how to extract insights from hesitant...
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June 2026 SEO News: Google is in legal trouble for AI Overviews, AI traffic reports in Google and Bing
Jack Chambers-Ward recaps the biggest SEO news from June 2026 on Search With Candour. Jack covers Google’s “Preferred Sources” expanding from Discover into AI Mode and AI Overviews, the new Search Console generative AI performance reporting and contrasts it with Bing Webmaster Tools’ expanded AI...
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Navigating SEO in the Age of AI and Misinformation
Sean Barber joins Search with Candour to discuss fighting misinformation in the health industry. Misinformation has been exacerbated with the growth of LLMs and AI, which increasingly cite piecemeal sources in ways that can mislead or endanger users. Sean and Jack share examples such as incorrect...
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How to rank in ChatGPT and AI search: Get AI traffic with listicles
Léo Poitevin, founder and CEO of Astrak Agency, joins Search with Candour to discuss why your competitors may be recommended in ChatGPT and other AI search tools while you are not. Topics discussed: Why AI search engines are easier to manipulate than Google How to identify competitors in AI…
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Search with Josh Bachynski | The ethics of AI SEO, the new ranking factors & evidence-based marketing
Host: Jack Chambers-Ward | https://www.linkedin.com/in/jlwchambers/ | He/him In this episode of Search with Candour, I’m joined by Josh Bachynski, CEO at Be Found Everywhere. With over 20 years of experience, Josh shares insights on ethical marketing and why an evidence-based approach to SEO is...
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What SEOs should learn about UX from web designers
Laura Iancu joins Search with Candour to talk about the growing crossover between SEO and UX and how we should all thinking about “search experience optimisation” (SXO) instead of traditional SEO. Follow Laura: Searchpedia: https://searchpedia.co.uk/ LinkedIn:...
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Buying Links vs Digital PR: Risks, Costs, and What Actually Works (with Vince Nero from BuzzStream)
Host: Jack Chambers-Ward (he/him) Vince Nero, BuzzStream’s Director of Content Marketing, joins Search with Candour to discuss whether paying for digital PR is the same as buying links. Vince shares research on link marketplaces, noting many sites have zero organic traffic and only a tiny…
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AI for Human SEO + “Maybe It Isn’t JavaScript” (Crystal Carter & Martin Splitt) | SearchNorwich highlights
Host Jack Chambers Ward shares a special episode of Search With Candour highlighting two talks from SearchNorwich 18 ahead of the first SearchNorwichXL conference on 24 September 2026. 🎟️SearchNorwichXL tickets: https://searchnorwich.org/ In the first talk, Crystal Carter (Wix) discusses using…
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May 2026 SEO News Recap: Google I/O, AI Traffic in GA4 & the May 2026 Core Update
Jack Chambers-Ward hosts a solo episode to recap the biggest SEO news from May 2026, including Google IO, AI traffic reporting in GA4 and the May 2026 core update. Links to news stories https://blog.google/products-and-platforms/products/search/explore-web-generative-ai-search/...
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Does Answering People Also Ask Questions Improve Rankings? (SEO Study w/ Chris Green)
Chris Green joins Search with Candour to share his study on whether answering Google’s “People Also Ask” (PAA) questions correlates with higher organic rankings. 📖 Read the study in full: https://alsoasked.com/insights/paa-ranking-correlation Key takeaways 📈Across the top 5 positions, pages…
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HiveMCR 2026 Recap - SEO talks, AI Search panel, live comedy and more
Jack Chambers-Ward gives a recap of his experience at HiveMCR 2026 including all of the talks, panels and events over the two-day event hosted by Charlie Whitworth. The event included live music, stand up comedy and talks from Jono Alderson, Dawn Anderson, Alex Moss, Sophie Brannon and many more....
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Conversation with Adam Gent | How Google's index actually works and why indexing matters
Adam Gent returns to Search with Candour to discuss how Google’s indexing works and why large websites should monitor it closely. Adam explains that statuses like “URL unknown to Google” can mean Google has deprioritised and effectively forgotten pages, and that Search Console may misreport or…
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SEO News Recap (April–May 2026): Google AI Mode in SERPs, How to Build Agent-Friendly Websites & Gemini in Chrome
Jack Chambers-Ward delivers an SEO news recap covering key stories from April 2026 into early May. He highlights Google testing AI Mode directly in the “All” tab, AI Mode’s agentic restaurant bookings, AI Mode side-by-side browsing in Chrome desktop (US), and Google’s Audio Overviews appearing on...
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The Efficiency Paradox: Why AI Isn’t Actually Making Your Life Easier (Live at Ironworks Studios in Brighton)
In this eighth live collaboration between SEO Mindset and Search with Candour, the hosts discuss the “efficiency paradox” and why AI can increase overwhelm rather than make life easier. Jack Chambers-Ward, Sarah McDowell and Tazmin Suleman debate the pressure to use AI, environmental and job...
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Conversation with Mark Williams-Cook | Do People Also Ask Questions Improve Rankings? + Google’s Crackdown on Self-Promo “Best” Listicles
Jack Chambers-Ward and Mark Williams-Cook are back in the Candour studio to discuss if People Also Ask questions improve rankings and Google’s recent crackdown on self-promotional listicles. Sponsored by Trendos No demo required. No paywall. Free plan available. Check your brand’s AI visibility…
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Conversation with Jasmine Granton | The mental health crisis in SEO & digital marketing (and how to fix it)
Jasmine Granton joins Search with Candour to discuss the mental health crisis in SEO and digital marketing. Jasmine’s experience as both a digital PR professional and a qualified psychotherapeutic counsellor means she’s especially qualified to discuss this topic. They explore how always-on…
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Social media SEO: Keyword research, search intent & content strategy (with Annie-Mai Hodge from Girl Power Marketing)
Annie-Mai Hodge, founder of Girl Power Marketing and creator of the Social Tea newsletter, makes her triumphant return to Search with Candour to discuss how to do SEO for social media. Annie-Mai explains practical keyword research for social using tools such as TikTok Creator Search Insights and...
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SEO News Recap: Google Discover & Core Updates, Bing AI Performance Metrics, Web MCP & UCP (Agentic Commerce)
Jack Chambers-Ward hosts a solo episode of Search With Candour, recapping the last 6 weeks of SEO news from the Core Updates newsletter. Jack covers Google’s February 2026 Discover update, a fast March spam update, and the ongoing March 2026 core update. He then highlights Bing Webmaster Tools,...
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How to get technical SEO tickets prioritised & shipped | Alison Moss
Alison Moss joins Search with Candour to discuss how to prioritise technical SEO fixes and get development tickets actioned. Together, they cover common pitfalls like lack of buy-in and unclear requirements, emphasising translating SEO needs into business outcomes and developer-friendly…
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The key to client partnerships in SEO | Jessica Bettis
Jack Chambers Ward is joined by Jessica Bettis, Candour’s Director of Strategy, to discuss what makes a strong collaboration between SEO specialists and client partnership/account management. Jack and Jessica discuss their experience of working with clients together, and Jessica explains how…
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GA4 for 2026: Attribution, AI Search Metrics & Digital Archaeology with Bengü Sarıca Dinçer | Search With Candour
Jack Chambers Ward welcomes SEO consultant and Designmodo SEO Manager Bengü Sarıca Dinçer to discuss what marketers should track in GA4 as search shifts across AI summaries, social platforms, newsletters, communities, and private sharing. Bengü argues classic metrics like rankings and organic...
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Using AI responsibly in digital marketing and podcasting | Sarah McDowell
Jack Chambers Ward welcomes returning guest Sarah McDowell from The SEO Mindset Podcast to discuss AI and LLMs and how they’re responsibly integrating them into their work processes. Jack & Sarah share AI usage stats, note the split between adopters and non-adopters, and cover concerns including...
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Future-Proofing E-Commerce for AI Search (Product Feeds, Schema, UGC & Agentic Commerce) | Dena Warren
Jack Chambers Ward hosts Search with Candour with guest Dena Warren, SEO Lead at Techquity, to discuss how e-commerce brands can prepare for AI search and LLMs. They cover how the importance of consistent product data across on-site content, feeds, and maximising structured data (product, FAQ,...
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Creating the perfect content campaign for International Women's Day
Jack Chambers-Ward hosts Search With Candour with guest Faezeh Shafiee, a freelance international SEO content specialist, to discuss how to build an interview-based content campaign with the assistance of AI. During this campaign, Faezeh used expert interviews to create a multi-channel content...
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7 Biggest SEO News Stories So Far in 2026 (Google UCP, Business Agent, Personal Intelligence)
Jack Chambers-Ward hosts a solo episode of Search With Candour recapping seven major SEO and digital marketing news stories from the first six weeks of 2026, previously covered in the Core Updates newsletter. He highlights Google’s Universal Commerce Protocol (UCP) for agentic commerce and…
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How businesses can optimise for AI search
Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity. Discover strategies and insights on increasing visibility in the age of AI, if “chunking”…
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SEO Trends & Insights from the Web Almanac 2025
In this episode of Search With Candour, host Jack Chambers-Ward is joined by SEO experts Chris Green and Amaka Chukwuma to discuss the SEO chapter of the Web Almanac 2025. Together, they delve into the process behind writing the chapter, trends in SEO, impacts of AI and LLM crawlers, structured...
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Top SEO Conferences of 2025 & What to Look Forward to in 2026 | Search With Candour
Join Jack Chambers-Ward and Mark Williams-Cook for a special episode of Search With Candour, where they recap the top SEO conferences of 2025 and share their most anticipated events for 2026. From Brighton SEO to the SEO Brein Meetup, they discuss the highlights, unique features, and what makes...
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Video content is essential for success in 2026
Jack Chambers-Ward is joined by Georgie Kemp, the SEO lead at Veed. Together, they delve into the limitless potential of video as a channel for marketers, discussing how video content can be repurposed and its SEO advantages. Georgie emphasises the importance of authenticity and the human element...
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Why AI makes long-tail keywords MORE powerful
In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing. Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised,...
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What happened in SEO in 2025? SEO Predictions for 2026
In the first episode of 2026, hosts Jack Chambers-Ward and Mark Williams-Cook discuss the major SEO news stories of 2025 and make predictions for the upcoming year. They reflect on their predictions from last year, including the impact of zero-click searches on organic click-through rates, the…
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The secrets to earning great HARO links with Greg Heilers
In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR. They discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of…
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The truth about digital PR: Sentiment is more important than links
Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape. Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment…
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Stop using keywords, start using topics for SEO with Amanda King
Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content. Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world...
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Strategy vs tactics in SEO with Derek Hobson
Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs. Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to...
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Balancing Punk Rock Ethics and Marketing with Ade Holder | Search With Candour
In this episode, Jack Chambers-Ward interviews Ade Holder, frontman of Phinius Gage and owner of 427 Marketing. They explore how punk values can influence business practices, the challenges of maintaining authenticity, and the importance of constructive capitalism. Ade shares insights from his...
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SEO strategies that make money | Ben Goodey on Search with Candour
In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies. The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content,...
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Sustainable Marketing in 2025: Environmental & Personal Sustainability with Leah Hart | Search With Candour
In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025. They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the…
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What to do when you lose 95% of your website traffic | Jacob Cass
Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass. Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery. Jacob and Jack discuss practical brand-building exercises, the relevance…
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ABOUT THIS SHOW
Season 5 - The AI Series, launches in October 2026, focusing on AI search optimisation and GEO.Every Monday, Jack Chambers-Ward brings you the latest SEO and AI search news as well as interviews with the world's leading SEO and GEO experts.We'll keep you up-to-date and ready to start your working week.For previous episodes, visit https://withcandour.co.uk/podcast
HOSTED BY
Candour
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Frequently Asked Questions
How many episodes does Search with Candour have?
Search with Candour currently has 383 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Search with Candour about?
Season 5 - The AI Series, launches in October 2026, focusing on AI search optimisation and GEO.Every Monday, Jack Chambers-Ward brings you the latest SEO and AI search news as well as interviews with the world's leading SEO and GEO experts.We'll keep you up-to-date and ready to start your working...
How often does Search with Candour release new episodes?
Search with Candour publishes regularly with 383 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Search with Candour?
You can listen to Search with Candour on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Search with Candour?
Search with Candour is created and hosted by Candour.
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