Episode 29 - Shopify - Director Download - Ben & Scott on the Power of Customer Loyalty Strategies

Customer Loyalty can be your most effective sales strategy because it maximises the value of the people who are already your happy customers. Find out more about your options and the power of well thought out Customer Loyalty activations for Shopify ecommerce businesses. Contact The Cut, we're here to help. Contact The Cut. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here. Shopify Merchants and ecommerce business owners will find this Podcast very useful and full of valuable advice from The Cut Directors Ben and Scott, as they talk about Customer Loyalty, and extending the lifetime value of your ecommerce customers. There are many Customer Loyalty apps to choose from for Shopify ecommerce, but before worrying about exactly which ones offer your business the best features, the best thing to do is understand the concept, what can be achieved and some of your options. Customer Loyalty is a lot like the Frequent Flyer programs run by the airlines. For your Shopify ecommerce business, a Loyalty Program allows you to reward the people who are your most loyal customers. You can choose exactly how you want to reward them, for example with discounts or gifts etc. But you can also choose different actions to reward them for, like referring a friend or posting a great review of your business. Loyalty Programs for ecomm are not just about giving reward points, they also give your business a great reason to stay in touch with your Customers, to communicate with them, and incentivise them to take positive actions that will benefit your business, and help to spread the word about how awesome you are. The great thing about Customer Loyalty apps and the strategies that go with them, is that they provide a win-win for your business and your customers. Your customers enjoy the rewards and advantages you give them, and your business benefits from increased sales conversions from the people who are already your customers, plus the ability to attract new customers via your existing customers. Make no mistake, Customer Loyalty programs for ecommerce businesses have the power to be an important part of your customer engagement and retention strategies, plus add massive value to your marketing efforts. If you have Shopify questions or challenges, contact The Cut, we're here to help. Contact The Cut.