Episode 372: Earning Credibility Through Strategic News Release Distribution with Mickie Kennedy of eReleases

“Don’t do PR in a silo.” Listen & Learn: How PR and earned media strategies should be part of your integrated marketing approach. The credibility of third-party endorsement. Why you need to incorporate influencers into your PR strategy. Milestone releases. What would make an editor or producer ignore a release? Why it’s important to be humble and to take ego out of your news releases.   Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.   Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.   TO LEARN MORE ABOUT ERELEASES, CLICK HERE. TO FIND MICKIE KENNEDY ON LINKEDIN, CLICK HERE.