Episode #40 – How to Market Your Audio on Instagram with Amanda Domuracki

Amanda Domuracki is a social strategist with 7+ years of experience in social. Amanda has shepherded brands through the evolving art-slash-science of brand building online, including watershed moments like The Handmaid’s Tale and Fyre Fraud launch stunt at Hulu, to nascent projects like launching Spotify’s podcast presence in the social space or PewDiePie’s influencer network, Revelmode. Amanda likes to do cool stuff to make cool people talk about cool brands. Currently, Amanda leads social strategy across Spotify’s podcast vertical for owned, exclusive, and distributed content to further push podcasts into the cultural mainstream. Recent campaigns include The Archewell Holiday Special from the Duke and Duchess of Sussex, The Michelle Obama Podcast, which reigned as the most talked-about podcast of the summer on social, and The Joe Rogan Experience and Harry Potter At Home. Amanda also oversees the social and editorial strategy for podcasts on global @spotify social channels, and on @spotifypodcasts and sub-brand channels. In this episode, Amanda and I discuss the best way to get listeners interested in your audio through Instagram, how to pick which parts of the podcast to feature on social media, and more. You can find Amanda online at: Instagram: https://www.instagram.com/amandadomuracki/ Twitter: https://twitter.com/amandadomuracki